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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    568 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Preparation & Infrastructure

    Skills you'll gain: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Intelligence and Audience Insights

    Skills you'll gain: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: Entrepreneurship, Management Accounting, People Management, Small Business Accounting, Business Management, Human Resources Management and Planning, Marketing, People Development, Talent Management, Accounting, Strategic Marketing, Staff Management, Value Propositions, Financial Management, Customer Analysis, Profit and Loss (P&L) Management, Customer Retention, Financial Analysis, Finance, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Launch Your GTM Career

    Skills you'll gain: Applicant Tracking Systems, Go To Market Strategy, Product Marketing, Marketing Operations, Campaign Management, Oral Expression, Marketing, Business Metrics, Professional Development, LinkedIn, Marketing Management, Verbal Communication Skills, Professionalism, Interviewing Skills, Digital Marketing Campaigns, Keyword Research, Job Analysis, Content Optimization, Storytelling, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HRCI

    Talent Acquisition

    Skills you'll gain: Talent Acquisition, Recruitment, Full Cycle Recruitment, Job Analysis, Contract Negotiation, Recruitment Strategies, Employee Onboarding, Negotiation, Employee Retention, Talent Sourcing, Human Resources, New Hire Orientations, Interviewing Skills, Forecasting, Labor Law, Law, Regulation, and Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Competitive Messaging & Content

    Skills you'll gain: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Optimization & Experimental Design

    Skills you'll gain: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Social Media Analytics, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Media Strategy, Customer Engagement, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Performance Reporting, Storytelling, Content Management Systems, Content Performance Analysis, Content Strategy, Report Writing, Business Reporting, Content Scheduling, Marketing Effectiveness, Media Strategy, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    240 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Business Intelligence & Visualization

    Skills you'll gain: Data Storytelling, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Management Reporting, Performance Reporting, Marketing Analytics, Data Presentation, Key Performance Indicators (KPIs), Data-Driven Marketing, Data Visualization, Marketing Effectiveness, Star Schema, Snowflake Schema, Business Intelligence, Interactive Data Visualization, Data Modeling, Pivot Tables And Charts, Stakeholder Communications

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    J

    John Wiley & Sons

    Maximizing Facebook: Marketplace & Features

    Skills you'll gain: Facebook, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Event Marketing, Social Media Strategy, Shared Media, Event Management, Content Scheduling, Content Strategy, Drive Engagement, Public Affairs, General Sales Practices, Content Creation, Selling Techniques, Online Advertising, Communication

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • Data Preparation & Infrastructure: Coursera
  • Market Intelligence and Audience Insights: Coursera
  • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
  • Launch Your GTM Career: Microsoft
  • Talent Acquisition: HRCI
  • Competitive Messaging & Content: Microsoft
  • Advanced Optimization & Experimental Design: Coursera
  • Introducción a las redes sociales. Sus objetivos y métricas.: Tecnológico de Monterrey
  • Microsoft Public Relations and Communications Associate: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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