• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Economics of Health Care Delivery

    Skills you'll gain: Health Systems, Health Care Administration, Health Care Procedure and Regulation, Health Care, Medicaid, Insurance, Health Policy, Insurance Policies, Medicare, Copayment Collection and Processing, Economics, Home Health Care, Supply And Demand, Market Dynamics, Long Term Care, Payment Systems, Hospital Medicine, Hospice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    705 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Writing, Branding, Strategic Decision-Making, Driving engagement, Brand Strategy, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    784 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Artificial Vision for Textile quality control

    Skills you'll gain: Image Analysis, Image Quality, Quality Control, Quality Assurance, Failure Analysis, Computer Vision, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Anomaly Detection, Digital Signal Processing, Automation Engineering, Structural Analysis, Manufacturing and Production, Data Preprocessing, Computer Hardware

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Financial Accounting: Advanced Topics

    Skills you'll gain: Cash Flows, Financial Statement Analysis, Financial Statements, Financial Accounting, Depreciation, Fixed Asset, Equities, Financial Analysis, Financial Reporting, Property Accounting, Balance Sheet, Accounting, Market Liquidity, Accounts Payable

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Basics of Extracellular Vesicles

    Skills you'll gain: Blood Collection, Specimen Collection, Specimen Processing, Specimen Preparation, Urinalysis, Laboratory Testing, Cell Cultures, Cell Biology, Analytical Testing, Laboratory Research, Molecular, Cellular, and Microbiology, Biochemistry, Molecular Biology, Biomedical Technology, Laboratory Equipment, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    355 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Unique Value Proposition (UVP)

    Skills you'll gain: Competitive Analysis, Value Propositions, Competitive Intelligence, Decision Making, Product Marketing, Communication, Marketing Materials, Marketing Communications, Branding, Marketing, Strategic Communication, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique

    Quantum Optics 1 : Single Photons

    Skills you'll gain: Physics, electromagnetics, Experimentation, Cryptography, Mathematical Modeling, Laboratory Research, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    339 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Análisis de Fallas en Componentes Mecánicos

    Skills you'll gain: Failure Analysis, Mechanical Engineering, Engineering Analysis, Materials science, Analytical Testing, Process Analysis, Laboratory Testing, Deductive Reasoning, Scientific Methods, Research Methodologies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Corporate Finance Fundamentals

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Corporate Finance, Financial Management, Capital Markets, Securities (Finance), Corporate Accounting, Investment Banking, Finance, Equities, Private Equity, Financial Market, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    223 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Chemical Process Safety

    Skills you'll gain: Occupational Safety And Health, Health And Safety Standards, Environment Health And Safety, Control Systems, Risk Analysis, First Aid

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Programa en Desarrollo de nuevas empresas

    Skills you'll gain: Strategic Partnership, Business Modeling, Team Building, Value Propositions, New Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, Communication, Business Development, Teamwork, Team Management, User Feedback, Entrepreneurship, New Product Development, Financial Statement Analysis, Product Improvement, Revenue Forecasting, Profit and Loss (P&L) Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: User Experience, Adobe XD, Design Thinking, User Interface (UI), User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Prototyping, Software Development Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

1…868788…443

In summary, here are 10 of our most popular market research courses

  • The Economics of Health Care Delivery: University of Pennsylvania
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Artificial Vision for Textile quality control: Universitat Politècnica de València
  • Financial Accounting: Advanced Topics: University of Illinois Urbana-Champaign
  • Basics of Extracellular Vesicles: University of California, Irvine
  • Unique Value Proposition (UVP): Coursera
  • Quantum Optics 1 : Single Photons: École Polytechnique
  • Análisis de Fallas en Componentes Mecánicos: Pontificia Universidad Católica del Perú
  • Corporate Finance Fundamentals: Corporate Finance Institute
  • Chemical Process Safety: L&T EduTech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok