Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Marketing Operations, Sales Presentation, Customer experience strategy (CX), Operations Management, MarTech, Marketing Management, Strategic Marketing, Marketing Planning, Media Planning, Marketing Strategy and Techniques, Supply Chain Systems, Customer experience improvement, Marketing Strategies, Customer Relationship Management, Sales Presentations, Sales Management, Customer Retention, Branding, Supply Chain, Forecasting
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, ChatGPT, AI Personalization, AI Workflows, AI literacy, AI Integrations, Blogs, LLM Application, Content Creation, Large Language Modeling, Writing and Editing, Social Media Content, Search Engine Optimization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Automation, Campaign Planning, Marketing Planning, AI Enablement, Marketing Strategies, Marketing, Campaign Management, MarTech, ChatGPT, Database Management, Databases, Automation, Project Planning, Artificial Intelligence
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Blogs, Social Media Marketing, Social Media Content, Product Promotion, Social Media, Online Advertising, Promotional Strategies, Advertising, Content Marketing, Digital Advertising, Target Audience, Drive Engagement, Community Development, Community Outreach
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Analytical Skills, Web Analytics, Analysis, Marketing Analytics, Data-Driven Decision-Making, Analytics, Data Analysis, Event Monitoring, Data Collection, Data Capture
Beginner · Course · 3 - 6 Months

Università Bocconi
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Communication Planning, Case Studies, Global Marketing, Strategic Communication, Brand Strategy, Branding, Market Opportunities, Customer experience improvement, Business Management, Business Modeling, Business Strategy, Marketing Channel, New Business Development, E-Commerce, Market Dynamics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Bash (Scripting Language), Shell Script, Unix Shell, Data Wrangling, Data Analysis, Data Cleansing, Unix Commands, Data Transformation, Data Processing, Command-Line Interface, Data Quality, Scripting, Exploratory Data Analysis, Data Manipulation, Linux Commands, Analysis, Scripting Languages, Query Languages, Advanced Analytics
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Ethics, Policy Analysis, Case Studies, Political Sciences, Data Analysis, Responsible AI, Public Administration, Public Policies, Analytics, Model Evaluation, Data Presentation, Ethical Standards And Conduct, R (Software)
Intermediate · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Management, Marketing Psychology, Marketing Strategies, Product Knowledge, Market Dynamics, New Product Development, Consumer Behaviour, Customer experience improvement, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Data-Driven Marketing, Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Marketing Strategy and Techniques, Data-Driven Decision-Making, Customer Insights, Customer Analysis, Market Data, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Forecasting, Spatial Data Analysis, Data Visualization Software, Data Mapping, Interactive Data Visualization, Time Series Analysis and Forecasting, Trend Analysis, Predictive Analytics, Geospatial Mapping, Data Analysis, Geospatial Information and Technology, Data Wrangling, Geographic Information Systems, Advanced Analytics, Analytics, Data Transformation, Statistical Programming
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Digital Advertising, Online Advertising, Marketing, MarTech, Market Dynamics, Advertising, Marketing Channel, Marketing Communications, Sales, Social Media, Digital Transformation, Product Marketing, Digital Marketing, Promotions and Campaigns, Real Time Data, Consultative Selling, Promotional Strategies
Beginner · Course · 1 - 4 Weeks