Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Cleansing, Data Transformation, Data Preprocessing, Data Science, Statistical Analysis, Pivot Tables And Charts, Data Analysis, Python Programming, Data Import/Export, Programming Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building
Intermediate · Course · 1 - 4 Weeks

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, digital literacy, Ethical Standards And Conduct, Facebook, Instagram, Digital Media Strategy, Media and Communications, Social Network Analysis, Professional Development, Safety and Security, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
Beginner · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Presentation, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Data Integration, Data Literacy, Performance Analysis, Exploratory Data Analysis, Statistical Analysis, Probability, Applied Machine Learning, Analysis, Image Analysis, Descriptive Analytics, AI Enablement, Business Analytics, Statistical Methods, Data Collection, Machine Learning
Beginner · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development
Mixed · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Data Import/Export, Data Structures
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Deep Learning, Machine Learning, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Business Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Apache Hive, Big Data, JSON, Case Studies, Economics, Policy, and Social Studies, Apache Hadoop, People Analytics, Policty Analysis, Research, and Development, Analytics, Data Analysis, Social Sciences, Data-Driven Decision-Making, Data Preprocessing, Data Processing, Business Analytics, Data Transformation, Query Languages, Debugging, Demography
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, AI Security, Prompt Engineering Tools, Anthropic Claude, Artificial Intelligence, LLM Application, Software Development Tools, Software Testing, Apple iOS, Test Automation, Software Development, Prototyping, Artificial Intelligence and Machine Learning (AI/ML)
Advanced · Specialization · 1 - 3 Months