Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Social Media Campaigns, Competitive Analysis, Content Development and Management, Content Optimization, Stakeholder Management, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Social Media Strategy, Google Analytics, Search Engine Marketing, Stakeholder Communications, Social Media Marketing
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Organizational Change, Organizational Structure, Program Management, Project Planning, AI Enablement, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Interface and User Experience (UI/UX) Design, Web Presence, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Driving engagement, Marketing Analytics, Web Analytics and SEO, Style Guides, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Responsible AI, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Product Planning, Machine Learning Methods, Commercialization, Generative Adversarial Networks (GANs), Generative AI Agents, Prompt Engineering Tools, Artificial Intelligence
Beginner · Professional Certificate · 3 - 6 Months

University of Michigan
Skills you'll gain: Contract Negotiation, Negotiation, Price Negotiation, Mediation, Arbitration, Communication, Business Communication, Intercultural Competence, Conflict Management, Cultural Responsiveness, Cultural Sensitivity, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Planning, Constructive Feedback, Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Account Strategy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Paid media, Instagram, Advertising Campaigns, Advertising, Social Media, Online Advertising, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Data-Driven Marketing, Campaign Management, Information Privacy, Brand Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Operations, Information Privacy, General Data Protection Regulation (GDPR), Customer Data Management, Personally Identifiable Information, Law, Regulation, and Compliance, Customer Communications Management, Data Management, Compliance Management, Data Security, Data Mapping, Email Marketing, Risk Analysis, Record Keeping, Document Management, Auditing, Data Integrity, Data Strategy, Data Access, Data Flow Diagrams (DFDs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Content Creation, Social Media Content, Multimedia, Cross-Channel Marketing, Marketing Channel, Content Marketing, Web Content, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Storytelling, Infographics, Graphic and Visual Design, Video Production, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Università Bocconi
Skills you'll gain: Food and Beverage, Food Services, Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Wholesaling, Value Propositions, Competitive Analysis, Competitive Intelligence, Brand Management, Market Opportunities, Growth Strategies, Branding, Marketing
Mixed · Course · 1 - 3 Months