• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of London

    Global Diplomacy: the United Nations in the World

    Skills you'll gain: Diplomacy, International Relations, Emergency Response, Crisis Intervention, Sustainable Development, Political Sciences, Public Policies, Social Justice, Public Safety and National Security, Governance, Advocacy, Policy Analysis, World History

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Roadmaps, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Lifecycle Management, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Market Intelligence, Verbal Communication Skills, Innovation, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    824 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Novartis

    Fundamentals of Good Clinical Practice: Prep and Personnel

    Skills you'll gain: Good Clinical Practices (GCP), Institutional Review Board (IRB), Clinical Research Ethics, Clinical Research Coordination, Clinical Trials, Clinical Research, Clinical Data Management, Drug Development, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Social Studies, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    561 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Value Propositions, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Financial Acumen, Target Market, Product Strategy, Ideation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
    ·
    730 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Prep

    Skills you'll gain: Meta Ads Manager, Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Marketing Strategy and Techniques, Statistical Software, Sampling (Statistics), A/B Testing, Data Collection, Marketing, Analytics, Performance marketing, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free
    Free
    J

    Johns Hopkins University

    Public Health in Humanitarian Crisis: Disaster Epidemiology

    Skills you'll gain: Epidemiology, Surveys, Public Health, Public Health and Disease Prevention, Infection Control, Community Health, Community Outreach, Survey Creation, Emergency Response, Health Equity, Health Disparities, Research, Qualitative Research, Research Design, Research Methodologies, Data Collection

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Business Research, Content Development and Management, Content Strategy, Design Research, Market Research, Creative Design, Creativity, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    302 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Nanotechnology: A Maker’s Course

    Skills you'll gain: Materials science, Engineering, Scientific, and Technical Instruments, Analytical Chemistry, Analytical Testing, Laboratory Techniques, Chemistry, Manufacturing Processes, Laboratory Equipment, Laboratory Research, Laboratory Procedures, Chemical Engineering

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Songwriting: Writing, Arranging, and Producing Music

    Skills you'll gain: File Management, Musical Composition, Music Theory, Music Performance, Music, Performing Arts, Storytelling, Instrumental Music, Writing and Editing, Media Production, Oral Expression, Automation, Editing, Writing, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    User Interface Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Interface (UI), User Interface (UI) Design, Usability Testing, Prototyping, User Interface and User Experience (UI/UX) Design, Usability, Interactive Design, User Acceptance Testing (UAT), User Experience Design, User Experience, Human Computer Interaction, User Centered Design, Graphic and Visual Design, Persona (User Experience), Ideation, Design, UI/UX Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Ancient Philosophy: Plato & His Predecessors

    Skills you'll gain: Ancient History, Liberal Arts, Ethical Standards And Conduct, General Science and Research, European History, Mathematics and Mathematical Modeling, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

1…767778…443

In summary, here are 10 of our most popular market research courses

  • Global Diplomacy: the United Nations in the World: University of London
  • The Business of Product Management I: Advancing Women in Tech
  • Fundamentals of Good Clinical Practice: Prep and Personnel: Novartis
  • Business and Marketing Strategies: University of London
  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Meta Marketing Science Certification Prep: Meta
  • Public Health in Humanitarian Crisis: Disaster Epidemiology: Johns Hopkins University
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • Nanotechnology: A Maker’s Course: Duke University
  • Songwriting: Writing, Arranging, and Producing Music: Berklee

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok