Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Target Audience, Microsoft Outlook, Email Marketing, Email Automation, Campaign Management, Campaign Planning, Compliance Auditing, Customer Relationship Management (CRM) Software, Process Optimization, Process Improvement, Google Workspace, Marketing Planning, Data Mapping, Branding, Marketing Automation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Key Performance Indicators (KPIs), Dashboard Creation, Dashboard, Benchmarking, Performance Reporting, Email Marketing, Performance Measurement, Data Visualization, Data Presentation, Business Metrics, Management Reporting, Performance Analysis, Marketing Analytics, Business Reporting, Performance Metric, Data Storytelling, Performance Improvement, Variance Analysis, Strategic Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Infographics, Data Presentation, Interactive Data Visualization, Data Visualization, Generative AI, AI Enablement, Analytics, Artificial Intelligence, Data Visualization Software, Data Analysis, Business Reporting, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Global Marketing, Market Analysis, International Finance, Market Research, Consumer Behaviour, Market Intelligence, Promotional Strategies, Culture, Marketing Management, Strategic Marketing, Business Ethics, Market Opportunities, Marketing Planning, Legal Risk, Cultural Diversity, Marketing Strategies, Revenue Management, Cultural Sensitivity, Economics, International Relations
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Presentation, Digital Analysis, E-Commerce, Analytics, Key Performance Indicators (KPIs), Google Analytics, Marketing Analytics, Generative AI, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Tableau Software, Business Intelligence, Business Intelligence Software, Interactive Data Visualization, Statistical Visualization, Business Analytics, Data Visualization Software, Dashboard, Agentic Workflows, Data Storytelling, Data Analysis, Data Modeling, Extract, Transform, Load, Predictive Analytics, Exploratory Data Analysis, Data Governance, Data Transformation, Data Preprocessing, Correlation Analysis, Data Security
Beginner · Specialization · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Statistical Modeling, Data Validation, Media Planning, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity
Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Patient Flow, Patient-centered Care, Hospital Experience, Predictive Analytics, Predictive Modeling, Health Care, Analytics, Healthcare Industry Knowledge, Care Management, Psychosocial Assessments, Data Analysis, Forecasting, Program Evaluation, Health Technology, Cardiology, Data Integration, Leadership
Intermediate · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Probability Distribution, Data Science, Probability & Statistics, Predictive Analytics, Probability, Statistical Modeling, Predictive Modeling, Data Analysis, Regression Analysis, Logistic Regression, Statistical Analysis, Statistical Methods, Statistics, Bayesian Statistics, Statistical Software, Statistical Inference, Applied Mathematics, Python Programming, Machine Learning, Algorithms
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Fraud detection, Anomaly Detection, R Programming, Credit Risk, R (Software), Applied Machine Learning, Analytical Skills, Machine Learning Methods, Analysis, Case Studies, Unsupervised Learning, Risk Analysis, Analytics, Business Strategies, Predictive Analytics, Data-Driven Decision-Making, Supervised Learning, Big Data
Beginner · Course · 1 - 4 Weeks