• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    332 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Planning: Putting It All Together

    Skills you'll gain: Project Management, Project Planning, Project Risk Management, Communication Planning, Project Documentation, Milestones (Project Management), Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement, Technical Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Strategising: Management for Global Competitive Advantage

    Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Marketing Design, Graphic Design, Style Guides, Brand Management, Typography, Visual Design, Asset Management, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Asking Great Sales Questions

    Skills you'll gain: Sales Development, General Sales Practices, Phone Sales, Verbal Communication Skills, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Customer Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Orchestrating Experiences: Designing Consistent UX Journeys

    Skills you'll gain: Experience Design, Design Strategies, Service Design, Customer experience improvement, User Experience Design, Customer Engagement, UI/UX Strategy, User Interface and User Experience (UI/UX) Design, Design Research, Customer Insights, Business Analysis, Process Mapping, Cross-Functional Collaboration, Business Strategy, Stakeholder Engagement, Product Strategy, Prioritization, Ideation

    Beginner · Course · 1 - 3 Months

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, Linux Commands, Cloud Computing, Linux, Amazon S3, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    236 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Techniques for Strategic Account Management

    Skills you'll gain: Account Management, Account Strategy, Cross Selling, Upselling, Cross-Functional Collaboration, Virtual Teams, Sales Strategy, Business Relationship Management, Customer Relationship Management, Stakeholder Management, Market Intelligence, Relationship Building, Customer Analysis, Business Solutions, AI Personalization, Data-Driven Decision-Making, Negotiation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Product Owner

    Skills you'll gain: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Management, ChatGPT, Stakeholder Management, Sprint Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Responsible AI, Return On Investment, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
influencer marketing strategy
fundamentals of marketing strategy
planning a digital marketing strategy
1…697071…359

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Sales Psychology and Buyer Behavior: LearnQuest
  • Product Management Essentials: University of Maryland, College Park
  • Project Planning: Putting It All Together: Google
  • Strategising: Management for Global Competitive Advantage: Macquarie University
  • Branding Basics with Adobe Express: Adobe
  • Asking Great Sales Questions: Packt
  • Orchestrating Experiences: Designing Consistent UX Journeys: Packt
  • AWS Cloud Support Associate: Amazon Web Services
  • Design Online Course Printables using Canva: Coursera
  • Advanced Techniques for Strategic Account Management: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok