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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Web Metrics for Marketing Mastery

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Analytics, Content Performance Analysis, Digital Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Performance Metric, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for marketing professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Personalized Campaigns, AI Personalization, Generative AI, Project Design, Artificial Intelligence, AI literacy, AI Integrations, Brainstorming, Ideation, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Las organizaciones en el siglo XXI y su relevancia social

    Skills you'll gain: Business Ethics, Conflict Management, Organizational Effectiveness, Ethical Standards And Conduct, Political Sciences, Industrial and Organizational Psychology, Organizational Structure, Social Sciences, Organizational Development, Governance, Relationship Management, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Einführung in Marketing für soziale Medien mit Visme

    Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Marketing Materials, Graphic and Visual Design Software, Graphic Design, Organizational Skills, Graphic and Visual Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build, Evaluate, and Perfect Marketing Dashboards

    Skills you'll gain: Dashboard Creation, Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Key Performance Indicators (KPIs), Driving engagement, Data Visualization, Google Analytics, Performance Reporting, Business Reporting, Performance Measurement, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    Introduction au Marketing des réseaux sociaux

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Java Servlets Case Study - Email Marketing Tool

    Skills you'll gain: Frontend Integration, Full-Stack Web Development, Email Automation, Front-End Web Development, HTML and CSS, User Interface (UI), Web Design, Code Reusability, Server Side, Java Programming, Email Marketing, MySQL, Program Development, Hypertext Markup Language (HTML), Software Architecture, Web Applications, Back-End Web Development, Development Testing, Cascading Style Sheets (CSS), Case Studies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Machine Learning Algorithms, Predictive Modeling, Python Programming, Personalized Service, Model Training, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Marketing Strategies, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Product Marketing, Marketing Management, Marketing Channel, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Analyze Web Metrics for Marketing Mastery: Coursera
  • Practical AI and prompting for marketing professionals: AI Business School
  • Las organizaciones en el siglo XXI y su relevancia social: Universitat Autònoma de Barcelona
  • Einführung in Marketing für soziale Medien mit Visme: Coursera
  • Analyze Marketing Data: Drive Campaign Success: Coursera
  • Build, Evaluate, and Perfect Marketing Dashboards: Coursera
  • Introduction au Marketing des réseaux sociaux: Meta
  • Java Servlets Case Study - Email Marketing Tool: EDUCBA
  • Supervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • The 4 A's of Marketing with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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