Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing
Intermediate · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Property and Real Estate, Real Estate, Fraud detection, Advanced Analytics, Real Estate Transactions, Predictive Analytics, Marketing Analytics, Responsible AI, Market Trend, Property Management, Marketing Strategies, Tensorflow, Artificial Intelligence, Business Valuation, Automation, Machine Learning, Risk Management
Intermediate · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, Consumer Behaviour, User Research, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Prompt Engineering Tools, Data Analysis, Interactive Data Visualization, Dashboard, Data Ethics, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Data Visualization Software, AI Workflows, Deep Learning, Statistical Analysis, Python Programming
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermediate · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Spreadsheet Software, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Data Entry, Analytical Skills, Business Analysis, Quantitative Research, Problem Solving, Smart Goals
Beginner · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Preprocessing, Data Literacy, Data Validation, Data Manipulation, Data Presentation, Data Storytelling, Data Analysis Software, Microsoft Office, Data Analysis Expressions (DAX), Business Analytics, Pivot Tables And Charts, Data Modeling, Financial Forecasting, Analytical Skills, Advanced Analytics
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Data Structures, Data Processing, Data Analysis, Python Programming, Data Manipulation, Software Installation, Development Environment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months