Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fractal Analytics
Skills you'll gain: Ideation, UI/UX Research, Innovation, Design Thinking, User Research, Generative AI, Competitive Analysis, Human Centered Design, Data Ethics, Persona (User Experience), AI Workflows, Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Model Evaluation, Generative AI, Data Preprocessing, Transfer Learning, PyTorch (Machine Learning Library), Machine Learning, Convolutional Neural Networks, Image Quality
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Retail Store Operations, Marketing Strategies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Machine Learning, Problem Solving, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Branding, Financial Accounting, Marketing, Process Management, People Management, Strategic Marketing, Capital Budgeting, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, UI/UX Research, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Dashboard, User Feedback, Data Analysis, AI Enablement, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Embeddings, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Zero Trust Network Access, Agentic systems
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, AI Security, Data Governance, AI Workflows, Data Pipelines, Data Transformation, Governance, Data Integrity, Data Quality, MLOps (Machine Learning Operations), Information Assurance, Risk Modeling, Metadata Management, Data Security
Intermediate · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Digital Marketing, Forecasting, Content Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
Beginner · Course · 1 - 4 Weeks