• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    776 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    C

    Coursera

    Align Emails & Brand Voice

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Marketing Management, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Marketing Strategies, Marketing Communications, Market Share, Integrated Marketing Communications, Marketing Channel, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Investment and Portfolio Management

    Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Market, Investments, Securities (Finance), Financial Systems, Securities Trading, Asset Management, Behavioral Economics, Capital Markets, Investment Management, Equities, Performance Measurement, Finance, Financial Services, Performance Analysis, Risk Management, Return On Investment, Market Liquidity, Derivatives

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Agile Project Management

    Skills you'll gain: Agile Project Management, Backlogs, Agile Methodology, User Story, Sprint Planning, Agile Product Development, Product Roadmaps, Sprint Retrospectives, Kanban Principles, Coaching, Team Management, Organizational Change, Prioritization, Problem Solving, Influencing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Brand New Brand

    Skills you'll gain: Logo Design, Style Guides, Branding, Typography, Graphic and Visual Design, Brainstorming, Design Research, Layout Design, Adobe InDesign, Creativity, Adobe Photoshop, Color Theory, Design Elements And Principles

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Management

    Skills you'll gain: User Story, Supplier Management, Project Schedules, Project Closure, Project Scoping, Milestones (Project Management), Engineering Management, Team Leadership, Stakeholder Analysis, Agile Project Management, Scheduling, Team Management, Scrum (Software Development), Procurement, Quality Management, Project Planning, Agile Methodology, Project Management, Stakeholder Communications, Risk Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Fundamentals of Project Planning and Management

    Skills you'll gain: Stakeholder Analysis, Planning, Project Planning, Earned Value Management, Project Risk Management, Scheduling, Stakeholder Management, Risk Management, Project Management, Project Scoping, Project Schedules, Risk Analysis, Dependency Analysis, Agile Methodology, Kanban Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Project Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Google Gemini, Project Management, LLM Application, AI Enablement, Project Management Life Cycle, Data Ethics, Case Studies, Real Time Data, Team Oriented, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Project Documentation, AI Workflows, AI Personalization, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Capstone: Applying Project Management in the Real World

    Skills you'll gain: Sprint Retrospectives, Project Management, Quality Management, Milestones (Project Management), Stakeholder Management, Project Implementation, AI Enablement, Project Closure, Interviewing Skills, Project Scoping, Smart Goals, Project Documentation, Project Planning, Stakeholder Analysis, Project Estimation, Communication, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Project Manager

    Skills you'll gain: User Story, Software Development Life Cycle, Stakeholder Engagement, Software Architecture, Project Management Life Cycle, Resource Management, Peer Review, Agile Software Development, Scrum (Software Development), Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Project Management, Information Technology, Risk Management, Interviewing Skills, Agile Project Management, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Construction, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Timelines, Real Estate, Finance, Business Transformation, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.7K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
brand management free
brand management university of london
brand management: aligning business, brand and behaviour – university of london
brand management london business school
brand management and marketing
brand management certification
1…678…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Align Emails & Brand Voice: Coursera
  • Marketing Management: S.P. Jain Institute of Management and Research
  • Investment and Portfolio Management: Rice University
  • Agile Project Management: Google
  • Brand New Brand: California Institute of the Arts
  • Project Management: University of Colorado Boulder
  • Fundamentals of Project Planning and Management: University of Virginia
  • Generative AI for Project Managers: IBM
  • Capstone: Applying Project Management in the Real World: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok