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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Unilever

    Unilever Supply Chain Data Analyst

    Skills you'll gain: Data Governance, Descriptive Analytics, Data Storytelling, Supply Chain, Supply Chain Management, Demand Planning, Presentations, Data Visualization, Supply Chain Systems, Supply Chain Planning, Process Improvement, Data Management, Data Lakes, Predictive Analytics, Forecasting, Data Analysis, Inventory and Warehousing, Data Analysis Software, Real Time Data, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    594 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Create and Design Digital Products using Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Collateral

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
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    N

    National Taiwan University

    商管統計資料分析一 (Analytics for Business and Management (I))

    Skills you'll gain: Exploratory Data Analysis, Regression Analysis, R Programming, Statistical Analysis, Statistical Modeling, Business Analytics, Analytics, Data Analysis, Statistics, Statistical Methods, Feature Engineering, Statistical Inference, Data Transformation, Model Evaluation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Power BI Data Analyst

    Skills you'll gain: Power BI, Microsoft Excel, Data Analysis, Microsoft Power Platform, Data Integrity, Data Visualization, Data Storage, Data Collection, Data Quality, Data Manipulation, Business Analytics, Timelines, Advanced Analytics, Database Design, Statistical Reporting, Report Writing, Data Processing, Data Warehousing, Business Intelligence, SQL

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    116 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Analyst

    Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Data Presentation, Interactive Data Visualization, Project Scoping, Data Visualization, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Prompt Engineering, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Business Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analysis with Python

    Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Data Preprocessing, Package and Software Management, Data Analysis, Data Transformation, Data Integration, JSON, Object Oriented Programming (OOP), Data Wrangling, Data Science, Python Programming, Computer Programming, Programming Principles, Data Import/Export, Software Design, Data Validation, Computational Logic, Data Structures

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
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    N

    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Data Visualization, R Programming, Statistical Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytics, Data Analysis, Statistical Hypothesis Testing, Variance Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
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    N

    National Taiwan University

    商管統計資料分析三 (Analytics for Business and Management (III))

    Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, R Programming, Business Analytics, Probability & Statistics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Unilever Supply Chain Data Analyst: Unilever
  • Create and Design Digital Products using Canva: Coursera
  • 商管統計資料分析一 (Analytics for Business and Management (I)): National Taiwan University
  • Microsoft Power BI Data Analyst: Microsoft
  • B2B and Territory Sales Strategies and Techniques: Coursera
  • IBM Business Analyst: IBM
  • Google Data Analysis with Python: Google
  • 商管統計資料分析二 (Analytics for Business and Management (II)): National Taiwan University
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University

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