• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Drug Development, Competitive Intelligence, Leadership Studies, Leadership Development, Health Care Administration, Managed Care, Product Management, Medical Management, Go To Market Strategy, Regulatory Affairs, Medical Equipment and Technology, Stakeholder Analysis, Pharmaceuticals

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Capital Markets and the IPO Process

    Skills you'll gain: Investment Banking, Capital Markets, Equities, Financial Market, Securities (Finance), Investments, Registration, Mergers & Acquisitions, Regulatory Documents, Financial Modeling, Regulation and Legal Compliance, Business Valuation, Corporate Accounting, Underwriting, Cash Management, Due Diligence, Corporate Finance, Cash Flows, Price Negotiation, Dealing With Ambiguity

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Forecasting & Risk Management

    Skills you'll gain: Capital Budgeting, Financial Forecasting, Risk Mitigation, Forecasting, Financial Management, Risk Management, Cash Flow Forecasting, Revenue Forecasting, Business Risk Management, Risk Management Framework, Financial Analysis, Market Analysis, Competitive Analysis, Financial Modeling, Risk Analysis, Investment Management, Business Strategy, Financial Accounting, Performance Stress Testing, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analyst Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Data Analysis, Presentations, Relationship Building, Business Research, Job Analysis, Analytical Skills, Writing, Portfolio Management, Oral Expression, Company, Product, and Service Knowledge, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    806 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    Total Seminars

    OS Tools & User Management

    Skills you'll gain: Operating System Administration, User Accounts, Microsoft Windows, Group Policy, Mac OS, User Provisioning, Ubuntu, Control Panels, Operating Systems, System Configuration, Windows Servers, Desktop Support, System Monitoring, Systems Administration, Data Sharing, File Management, File Systems, Registration, User Research, User Feedback

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen UX and UI

    Skills you'll gain: User Interface (UI), UI/UX Research, Prototyping, User Research, User Interface and User Experience (UI/UX) Design, AI Personalization, UI/UX Strategy, User Experience, User Flows, AI powered creativity, Design Research, User Interface (UI) Design, Usability, Figma (Design Software), Web Content Accessibility Guidelines, Data Storytelling, Journey Mapping, Generative AI, User Experience Design, Artificial Intelligence and Machine Learning (AI/ML)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    198 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Risk Management and Portfolio Theory

    Skills you'll gain: Enterprise Risk Management (ERM), Portfolio Management, Governance Risk Management and Compliance, Portfolio Risk, Governance, Risk Management, Risk Modeling, Risk Management Framework, Financial Management, Market Liquidity, Risk Analysis, Financial Services, Risk Control, Finance, Risk Mitigation, Probability, IT Management, Capital Markets, Decision Making, Application Frameworks

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Marketing, Financial Statement Analysis, Financial Statements, Quality Management Systems, Organizational Strategy, Financial Analysis, Product Planning, Governance, Marketing Planning, Corporate Strategy, Operations Management, Organizational Structure, Working Capital, Financial Data, Business Strategies, Market Analysis, Quality Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Taxes, Credit, and Loans

    Skills you'll gain: Tax Planning, Tax Management, Income Tax, Consumer Lending, Tax Preparation, Payroll Tax, Tax, Tax Compliance, Payment Systems, Deposit Accounts, Loans, Tax Returns, Banking, Credit Risk, Financial Systems, Financial Services, Financial Planning, Mortgage Loans, Real Estate, Transaction Processing

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Excel aplicado a los negocios (Nivel Avanzado)

    Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Operations Research, Analysis, Business Analysis, Data Validation, Data Import/Export, Resource Utilization, Process Optimization, Data Sharing, Trend Analysis, Data Integration, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Integrated Marketing Communications and Advertising

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Media Planning, Media and Communications, Marketing Communications, Consumer Behaviour, Target Market, Marketing, Digital Media Strategy, Digital Advertising, Online Advertising, Strategic Marketing, Customer Analysis, Media Strategy, Target Audience, Digital Marketing Campaigns, Communication, Planning, Design

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Magic in the Middle Ages

    Skills you'll gain: Legal Research, European History, World History, Social Studies, Research, Cultural Diversity, Liberal Arts, Science and Research, Anthropology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

1…545556…443

In summary, here are 10 of our most popular market research courses

  • Healthcare Marketplace: University of Minnesota
  • Capital Markets and the IPO Process: John Wiley & Sons
  • Strategic Forecasting & Risk Management: Starweaver
  • Data Analyst Career Guide and Interview Preparation: IBM
  • OS Tools & User Management: Total Seminars
  • Next-Gen UX and UI: Coursera
  • Risk Management and Portfolio Theory: EDUCBA
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Taxes, Credit, and Loans: John Wiley & Sons
  • Excel aplicado a los negocios (Nivel Avanzado): Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok