• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Financial Engineering and Risk Management

    Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities (Finance), Investment Management, Portfolio Risk, Asset Management, Credit Risk, Mortgage Loans, Mathematical Modeling, Investments, Applied Mathematics, Risk Modeling, Estimation, Capital Markets, Futures Exchange, Financial Modeling, Regression Analysis, Market Liquidity, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    430 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Writing and Editing, Target Audience, Communication, Press Releases, Persuasive Communication, Presentations, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Introduction to Machine Learning

    Skills you'll gain: Unsupervised Learning, Exploratory Data Analysis, Feature Engineering, Dimensionality Reduction, Supervised Learning, Classification Algorithms, Regression Analysis, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Statistical Methods, Data Preprocessing, Applied Machine Learning, Model Evaluation, Statistical Inference, Predictive Modeling, Machine Learning Methods, Statistical Hypothesis Testing, Model Training, Data Processing, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Value at Risk (VaR) Modeling in Excel Masterclass

    Skills you'll gain: Portfolio Risk, Risk Modeling, Risk Analysis, Profit and Loss (P&L) Management, Risk Management, Risk Management Framework, Financial Modeling, Business Risk Management, Microsoft Excel, Variance Analysis, Project Risk Management, Finance, Excel Formulas, Financial Market, Probability Distribution, Financial Management, Statistical Methods, Simulation and Simulation Software, Stress Management, Environment

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen UX and UI

    Skills you'll gain: User Interface (UI), UI/UX Research, Prototyping, User Research, User Interface and User Experience (UI/UX) Design, AI Personalization, UI/UX Strategy, User Experience, User Flows, AI powered creativity, Design Research, User Interface (UI) Design, Usability, Figma (Design Software), Web Content Accessibility Guidelines, Data Storytelling, Journey Mapping, Generative AI, User Experience Design, Artificial Intelligence and Machine Learning (AI/ML)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    198 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Consumer Psychology and Persuasion Strategies

    Skills you'll gain: Consumer Behaviour, Advertising, Marketing Psychology, Global Marketing, Persuasive Communication, Marketing Communications, Communication Strategies, Brand Loyalty, Culture, Social Sciences, Branding, Human Learning, Sociology, Strategic Communication, Learning Theory, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Build AI Agents & Secure API Integrations with n8n

    Skills you'll gain: Webhook Security, AI Integrations, Generative AI Agents, Application Programming Interface (API), AI Workflows, Agentic Workflows, API Design, Restful API, AI Orchestration, OpenAI API, Web Scraping, Prompt Engineering, Scripting Languages, No-Code Development, Google Gemini, Javascript, Automation, Authentications, Large Language Modeling, Cybersecurity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    State of the global industry (fans, revenue, technology)

    Skills you'll gain: Driving engagement, Marketing Analytics, Business Transformation, Performance Analysis, AI Personalization, Data-Driven Decision-Making, Digital Transformation, Market Dynamics, Artificial Intelligence, Revenue Management, Business Modeling, AI literacy, Target Audience, AI Enablement, Demography, Consumer Behaviour, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Innovation, Commercialization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, User Interface and User Experience (UI/UX) Design, User Experience, Wireframing, User Interface (UI), User Research, UI/UX Research, Web Design and Development, User Centered Design, Design Strategies, Persona Development, Design Research, Mockups, Usability Testing, Software Development Methodologies, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Risk Models and Valuation Techniques

    Skills you'll gain: Operational Risk, Risk Modeling, Credit Risk, Risk Management Framework, Portfolio Risk, Financial Market, Financial Modeling, Risk Analysis, Derivatives, Risk Management, Investment Management, Financial Management, Analysis, Portfolio Management, Statistical Methods, Probability & Statistics, Asset Management, Probability Distribution, Construction, Influencing

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Brand Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Product Marketing, Team Building, Competitive Analysis, Marketing Planning, Market Research, Commercialization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    211 reviews

    Beginner · Course · 1 - 3 Months

1…525354…443

In summary, here are 10 of our most popular market research courses

  • Financial Engineering and Risk Management: Columbia University
  • High-Impact Business Writing: University of California, Irvine
  • IBM Introduction to Machine Learning: IBM
  • Value at Risk (VaR) Modeling in Excel Masterclass: EDUCBA
  • Next-Gen UX and UI: Coursera
  • Consumer Psychology and Persuasion Strategies: EDUCBA
  • Build AI Agents & Secure API Integrations with n8n: LearnKartS
  • State of the global industry (fans, revenue, technology): Real Madrid Graduate School Universidad Europea
  • Web Design: Strategy and Information Architecture: California Institute of the Arts
  • Financial Risk Models and Valuation Techniques: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok