• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Unfair, Deceptive, or Abusive Acts or Practices (UDAAP)

    Skills you'll gain: Compliance Management, Regulatory Compliance, Compliance Reporting, Business Ethics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulatory Requirements, Lending and Underwriting, Financial Industry Regulatory Authorities, Risk Control, Consumer Lending, Operational Risk, Risk Management Framework, Financial Regulations, Legal Risk, Business Risk Management, Risk Management, Case Studies, Financial Services

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Serverless Data Processing with Dataflow: Develop Pipelines em Português Brasileiro

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Data Processing, Serverless Computing, Data Import/Export, Google Cloud Platform, Data Transformation, Jupyter, SQL, Analytics

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Visualización de datos con Python

    Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Plot (Graphics), Data Visualization, Data Literacy, Data Visualization Software, Time Series Analysis and Forecasting, Data Storytelling, Statistical Visualization, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Graphing, Data Structures, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Data Systems Foundations for Data Professionals

    Skills you'll gain: Database Systems, Database Management, Database Administration, Relational Databases, Databases, Database Architecture and Administration, Database Management Systems, Database Software, Database Theory, Transaction Processing, Scripting, Scripting Languages, Disaster Recovery, SQL, Data Security, NoSQL, Data Manipulation, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Grow Trees & Powerful Ensembles

    Skills you'll gain: Classification And Regression Tree (CART), Model Deployment, Model Optimization, Decision Tree Learning, Predictive Modeling, Model Evaluation, Model Training, Predictive Analytics, Machine Learning Methods, Random Forest Algorithm, Applied Machine Learning, Data-Driven Decision-Making, Performance Tuning, Feasibility Studies, Scikit Learn (Machine Learning Library), Data Visualization, Performance Analysis, Statistical Methods, Cost Benefit Analysis, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 2: Unit 2

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Hypothesis Testing, Statistical Inference, Statistical Methods, Statistics, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Analysis, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Applied Machine Learning Without Coding

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Data Science, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Exploratory Data Analysis, Machine Learning, Data Analysis, Applied Machine Learning, Machine Learning Software, Feature Engineering, Random Forest Algorithm, Supervised Learning, Logistic Regression, Data Processing, Model Optimization, Data Manipulation, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Decode Rasters with Rasterio

    Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, GIS Software, Spatial Analysis, Data Literacy, Data Analysis, Image Analysis, Data Processing, Data Preprocessing, NumPy, Data Validation, Metadata Management, Data Collection, Data Management

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Eye Tracking the User Experience: From Design to Analysis

    Skills you'll gain: User Experience, UI/UX Research, User Experience Design, Usability Testing, Design Research, Data Visualization, User Interface and User Experience (UI/UX) Design, Usability, User Research, Interactive Data Visualization, Data Analysis, Qualitative Research, Quantitative Research, Statistical Inference

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Consult on Talent Processes

    Skills you'll gain: Consultative Approaches, Consulting, Management Consulting, People Analytics, Active Listening, Anthropic Claude, Rapport Building, Project Scoping, ChatGPT, Overcoming Objections, AI Enablement, Needs Assessment, Requirements Elicitation, Stakeholder Management, AI Personalization, Problem Solving, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Drive Product Success with Data Decisions

    Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Report Writing, Strategic Prioritization, Data Storytelling, Business Priorities, Data Analysis, Product Roadmaps, Writing, Strategic Thinking, Decision Making, Analytical Skills, Strategic Communication, Risk Analysis, Product Improvement, Resource Allocation, Trend Analysis, Project Estimation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Transforming Sales Impact for Sustainable Growth

    Skills you'll gain: Account Strategy, Account Management, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Performance Measurement, Sales, Digital Transformation, Sales Process, Business Risk Management, Business Transformation, Innovation, Drive Engagement, Customer Retention, Business Leadership, Telecommuting, Virtual Teams

    Intermediate · Course · 1 - 4 Weeks

1…517518519…532

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok