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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Packt

    The Structure of Success: A Framework for Better Business

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Fair Value Accounting and Disclosure Analysis

    Skills you'll gain: International Financial Reporting Standards, Business Valuation, Securities (Finance), Credit Risk, Financial Reporting, Derivatives, Technical Accounting, Financial Accounting, Fixed Asset, Market Data, Finance, Market Analysis

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    NoSQL Databases: Analyze & Implement Scalable Systems

    Skills you'll gain: Apache Mahout, NoSQL, Big Data, Apache Hive, Data Pipelines, Databases, Applied Machine Learning, Real Time Data, Database Theory, Scalability, Distributed Computing, Database Architecture and Administration, Model Evaluation, Machine Learning Algorithms, Transaction Processing, Machine Learning, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Gemini for Data Scientists and Analysts - 한국어

    Skills you'll gain: Google Gemini, Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Data-Driven Marketing, Marketing Analytics, Generative AI, AI Integrations, Predictive Modeling, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Customer Acquisition Management, Marketing Strategies

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Explore Data with Gemini in BigQuery

    Skills you'll gain: Google Cloud Platform, Gemini, Google Gemini, Big Data, SQL, Analysis

    Beginner · Project · Less Than 2 Hours

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    Packt

    Learn Splunk in 2025 - The Essential Training Guide (V2)

    Skills you'll gain: Splunk, Software Installation, Event Monitoring, Data Processing, Data Transformation, Application Deployment, Operating System Administration, Role-Based Access Control (RBAC), Data Architecture, User Accounts

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Ensure Data Integrity: Build Quality Pipelines

    Skills you'll gain: Data Management, Data Quality, Data Validation, Data Integrity, Data Pipelines, YAML, Quality Assurance, Test Automation, SQL

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Communication, Cost Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Learn to Choose the Right ML Model

    Skills you'll gain: Model Training, Model Deployment, MLOps (Machine Learning Operations), Applied Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Machine Learning Methods, Machine Learning, Predictive Modeling, Scenario Testing, Machine Learning Algorithms, Feature Engineering, Statistical Machine Learning, Responsible AI, Regression Analysis, Classification Algorithms, Continuous Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    Northeastern University

    Enterprise Data Wrangling with SQL and Python

    Skills you'll gain: Data Wrangling, Data Cleansing, Relational Databases, Extract, Transform, Load, Data Manipulation, Data Integration, SQL, Databases, Database Management, Data Transformation, Data Processing, Data Quality, Business Intelligence, Data Pipelines, Data Validation, Data Analysis, Alteryx, Pandas (Python Package), Python Programming

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Sell on Value

    Skills you'll gain: Return On Investment, B2B Sales, Sales Presentations, Value Propositions, Negotiation, Solution Selling, Selling Techniques, Sales Strategy, Consultative Selling, Proposal Development, Sales, Risk Mitigation, Risk Analysis, Business Metrics, Business Communication, Sales Enablement, Executive Presence, Key Performance Indicators (KPIs), Strategic Communication, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Prepárate para convertirte en Professional Data Engineer

    Skills you'll gain: Data Warehousing, Data Pipelines, Data Architecture, Google Cloud Platform, Data Processing, Data Infrastructure, Systems Design, Data Maintenance, Data Storage, Extract, Transform, Load, Data Import/Export, Cloud Management, Data Transformation, Data Analysis, Data Security

    Advanced · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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