Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Content Creation, Graphics Software, Social Impact, Graphical Tools, Advocacy, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Creative Design, Design, Sustainable Business, Social Justice, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Universitat Politècnica de València
Skills you'll gain: Data Presentation, Pivot Tables And Charts, Dashboard, Microsoft Excel, Dashboard Creation, Data Visualization, Spreadsheet Software, Graphing, Excel Formulas, Business Reporting, Data Processing, Data Synthesis, Data Analysis, Consolidation, Data Integration
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Classification And Regression Tree (CART), Model Deployment, Model Optimization, Decision Tree Learning, Predictive Modeling, Model Evaluation, Model Training, Predictive Analytics, Machine Learning Methods, Random Forest Algorithm, Applied Machine Learning, Data-Driven Decision-Making, Performance Tuning, Feasibility Studies, Scikit Learn (Machine Learning Library), Data Visualization, Performance Analysis, Statistical Methods, Cost Benefit Analysis, Performance Measurement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Data Science, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Exploratory Data Analysis, Machine Learning, Data Analysis, Applied Machine Learning, Machine Learning Software, Feature Engineering, Random Forest Algorithm, Supervised Learning, Logistic Regression, Data Processing, Model Optimization, Data Manipulation, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Extract, Transform, Load, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Data Processing, Tableau Software, Dashboard Creation, Data Pipelines, Business Process Automation, Dashboard, Dataflow, Data Import/Export, Pivot Tables And Charts, Software Installation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Security, Web Analytics and SEO, Apache, User Provisioning, Public Key Infrastructure, User Accounts, Security Controls, Control Panels, Data Security, Key Management, Encryption, Email Automation, Web Servers, Cryptographic Protocols, PHP (Scripting Language), System Configuration, Performance Tuning, Server Administration, Authentications, Package and Software Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Relational Databases, Power BI, Microsoft Azure, Data Store, Data Visualization, Database Management, Real Time Data, Interactive Data Visualization, Data Storage, Database Theory, Dashboard, Data Presentation, Databricks, Database Administration, Data Warehousing, Data Management, Data Architecture, Data Integrity, Data Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Stakeholder Communications, Stakeholder Management, Campaign Management, Campaign Planning, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Communication, Strategic Thinking, Marketing Strategy and Techniques, Performance Measurement, Performance Metric, Business Priorities
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Consultative Approaches, Consulting, Management Consulting, People Analytics, Active Listening, Anthropic Claude, Rapport Building, Project Scoping, ChatGPT, Overcoming Objections, AI Enablement, Needs Assessment, Requirements Elicitation, Stakeholder Management, AI Personalization, Problem Solving, Verification And Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Account Strategy, Account Management, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Performance Measurement, Sales, Digital Transformation, Sales Process, Business Risk Management, Business Transformation, Innovation, Drive Engagement, Customer Retention, Business Leadership, Telecommuting, Virtual Teams
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Business Process Automation, Project Management Software, Automation, Process Validation, Project Management, Cloud-Based Integration, Internal Communications
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dashboard Creation, Looker (Software), Dashboard, Data Analysis, Data Presentation, Analytics, SQL, Data Preprocessing, Google Cloud Platform, Interactive Data Visualization, Big Data, Data Visualization Software, Query Languages, Exploratory Data Analysis, Applied Machine Learning, Data Warehousing, Data Processing, Cloud Storage
Beginner · Course · 1 - 3 Months