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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Data-Driven Marketing, Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Strategy, Customer experience strategy (CX), Digital Transformation, Data Engineering, Marketing Analytics, Marketing, MarTech, Analytics, Data Science, Innovation, Digital Brand Strategy, Applied Machine Learning, Data Processing, Marketing Effectiveness

    4.3
    Rating, 4.3 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    6K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Cybersecurity: Overlooked Threats to Your Strategy

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Cyber Security Policies, Cyber Attacks, Cyber Risk, Security Awareness, Information Systems Security, Human Factors (Security), Computer Security, Malware Protection, Public Safety and National Security, Infrastructure Security, Data Security, Law, Regulation, and Compliance, Risk Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Marketing Management, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Environmental Issue, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    JTBD Playbook: Align Strategy with Customer Needs

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Journey Mapping, Product Marketing, Product Strategy, Product Management, User Research, Service Design, New Product Development, Value Propositions, User Feedback, Product Improvement, Customer Analysis, Product Roadmaps, Product Development, Customer Insights, Innovation, Market Opportunities, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Marketing Communications: The Customer's Journey

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Cross-Channel Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness, Culture, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Marketing

    Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Foundations for Strategy and Growth

    Skills you'll gain: Market Research, Business Research, Marketing Strategies, Marketing Planning, Business Planning, Strategic Marketing, Research Reports, Business Analysis, Research Methodologies, Business Strategies, Competitive Analysis, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Return On Investment, Project Scoping, Interviewing Skills, Key Performance Indicators (KPIs), Feasibility Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Mastering Marketing & PR Plans for Business Growth

    Skills you'll gain: Marketing Planning, Marketing and Public Relations, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Data-Driven Marketing, Strategic Marketing, Marketing Communications, Thought Leadership, Content Creation, Target Market, Persona Development, Social Media, Business Marketing, Public Relations, Business, Digital Marketing, Web Analytics and SEO

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership

    Skills you'll gain: Account Strategy, Account Management, Sales Presentation, Sales Territory Management, Sales Management, Sales Strategy, Sales Presentations, B2B Sales, Product Demonstration, Executive Presence, Consultative Approaches, Strategic Leadership, Closing (Sales), Sales Pipelines, Coordinating, Revenue Management, Stakeholder Management, Cross-Functional Collaboration, Storytelling, Organizational Structure

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Risk Modeling, Artificial Intelligence and Machine Learning (AI/ML), Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Risk Analysis, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    503 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Driving engagement, Drive Engagement, Branding, Brand Awareness, Advertising, Brand Loyalty, Journalism, Customer Engagement, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    357 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
  • Google Ads for Beginners: Coursera
  • Cybersecurity: Overlooked Threats to Your Strategy: University of Maryland, College Park
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • JTBD Playbook: Align Strategy with Customer Needs: Packt
  • Marketing Communications: The Customer's Journey: University of Arizona
  • The Future of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Market Research Foundations for Strategy and Growth: Coursera
  • Mastering Marketing & PR Plans for Business Growth: John Wiley & Sons
  • Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Arts and Humanities
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1095 courses
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
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137 courses
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401 courses
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