• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Task Hierarchies

    Skills you'll gain: Scheduling, Project Schedules, Work Breakdown Structure, Project Management Software, Workflow Management, Dependency Analysis, Process Optimization, Performance Analysis, Data-Driven Decision-Making, Project Performance, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform and Validate Real-Time Data Fast

    Skills you'll gain: Data Transformation, Real Time Data, Data Pipelines, Power BI, Data Processing, Data Integration, Data Quality, Live Streaming, Dashboard, Dashboard Creation, PySpark, Business Intelligence, Data Integrity, Data Governance, CI/CD, Data Validation, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Control Emotions in Deals

    Skills you'll gain: Composure, Empathy & Emotional Intelligence, Trustworthiness, Non-Verbal Communication, Emotional Intelligence, De-escalation Techniques, Recognizing Others, Solution Selling, Negotiation, Price Negotiation, Meditation & Breathwork, Interpersonal Communications, Analysis, Stress Management, Self-Awareness, Value Propositions, Analytical Skills, Adaptability

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Streaming Data to Bigtable

    Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Cloud Management, Data Validation

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 한국어

    Skills you'll gain: Google Gemini, Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Data-Driven Marketing, Marketing Analytics, Generative AI, AI Integrations, Predictive Modeling, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Customer Acquisition Management, Marketing Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, MITRE ATT&CK Framework, Cyber Operations, Cybersecurity, Incident Response, Cyber Risk, Cyber Security Assessment, Cyber Attacks, Strategic Thinking, Risk Analysis, Strategic Decision-Making, Plan Execution, Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Strategic Marketing, Campaign Management, Resilience, Campaign Planning, Coordination

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Responsible AI, Explainability & Deployment

    Skills you'll gain: Decision Intelligence, Responsible AI, Apache Kafka, Data Ethics, Operations Research, Data Pipelines, Model Deployment, Apache Spark, Real Time Data, Revenue Management, Market Dynamics, Supply Chain Planning, Supply Chain, Logistics, Compliance Management, Information Privacy, People Analytics, Regulatory Compliance, General Data Protection Regulation (GDPR), Python Programming

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Seaborn Python: Visualize & Analyze Data Distributions

    Skills you'll gain: Data Storytelling, Seaborn, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Regression Analysis, Statistical Visualization, Box Plots, Data Analysis, Statistical Reporting, Visualization (Computer Graphics), Data Analysis Software, Design, C and C++, Build Tools

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Salesforce Data Cloud Mastery: Certified Consultant Skills Path

    Skills you'll gain: Salesforce, Data Governance, Cloud Management, Customer Data Management, Data Integration, Data Management, Customer Insights, Data Architecture, Dataflow, Data Modeling, Data Access, Data Processing, Cloud Computing, Data Import/Export, Metadata Management, Real Time Data, Customer Analysis, Data Analysis, OpenAI API, Automation

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Query Data Using SAS SQL

    Skills you'll gain: SQL, SAS (Software), Query Languages, Data-Driven Decision-Making, Data Processing, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Talent Acquisition and Onboarding for Startups

    Skills you'll gain: Employee Onboarding, Talent Recruitment, Talent Acquisition, Recruitment Strategies, Workforce Planning, Full Cycle Recruitment, Recruitment, New Hire Orientations, Talent Pipelining, Employee Performance Management, Talent Management, Performance Review, Workforce Development, Workforce Management, People Analytics, Job Analysis, Human Resource Strategy, Performance Metric, Human Resources, Human Resources Information System (HRIS)

    Mixed · Course · 1 - 4 Weeks

1…502503504…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok