Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Zurich
Skills you'll gain: Finance, Financial Planning, Financial Market, Investments, Blockchain, Business Ethics, Behavioral Economics, Derivatives, Decision Making, Risk Management
Beginner · Course · 1 - 3 Months
National Taiwan University
Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics
Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Professional Networking, Design Thinking, Decision Making, Professional Development, Self-Awareness, Personal Development, Creative Thinking, Social Sciences, Cultural Diversity, Workforce Development, Dealing With Ambiguity, Adaptability, Growth Mindedness
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Adaptability, Business Communication, Professional Development, Communication, Proactivity, Personal Development, Professional Networking, digital literacy, Planning, Lifelong Learning, Self-Awareness, Design Thinking, Branding, Creative Thinking
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, Human Capital, People Management, Behavior Management, Workforce Management, Organizational Strategy, Organizational Effectiveness, Employee Engagement
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing
Beginner · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Sustainable Business, Business Solutions, Business Modeling, Growth Strategies, Innovation, Design, Value Propositions, User Experience, Sales Process, Prototyping, Customer experience improvement, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Job Analysis, Adaptability, Professional Development, Dealing With Ambiguity, Personal Development, Lifelong Learning, Brand Management, Smart Goals, Gap Analysis, Competitive Analysis, Self-Awareness, Dashboard, Goal Setting
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours