• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Audience Management & Compliance

    Skills you'll gain: Email Marketing, Performance Analysis, Campaign Management, Target Audience, Customer Analysis, Project Design, Customer Relationship Management (CRM) Software, Gmail, Customer Relationship Management, Customer Data Management, Performance Measurement, Regulation and Legal Compliance, Driving engagement, Compliance Management, Compliance Auditing, Customer Engagement, Regulatory Compliance, Personalized Campaigns, Management Accounting, Behavioral Economics

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    AI CERTs

    Bitcoin Threats & Future Security

    Skills you'll gain: Cyber Security Strategy, Fraud detection, Security Awareness, Operational Risk, Cyber Governance, Digital Assets, Asset Protection, Cyber Risk, Financial Controls, Computer Security Awareness Training, Cryptographic Protocols, Risk Management Framework, Loss Prevention, Payment Systems

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: User Research, Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Product Planning, Consumer Behaviour, Customer Retention, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Driving engagement, Wholesaling, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Development, Python, and Deployment

    Skills you'll gain: Search Engine Optimization, jQuery, Keyword Research, Application Deployment, Content Optimization, Program Development, Object Oriented Programming (OOP), Web Servers, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Entrepreneuriat : finance et préparation au financement

    Skills you'll gain: Business Strategy, Business Metrics, Entrepreneurial Finance, Financial Acumen, Competitive Analysis, Fundraising, Presentations, Mergers & Acquisitions, Entrepreneurship, Finance, General Finance, Financial Forecasting, Stakeholder Engagement, Business Valuation, Value Propositions, Private Equity, Business Analysis Tools

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Structure, Funding and Negotiation For Startups

    Skills you'll gain: Due Diligence, Business Valuation, Entrepreneurship, Fundraising and Crowdsourcing, Business Ethics, Sales Strategy, Contract Negotiation, Grant Applications, Price Negotiation, Environmental Social And Corporate Governance (ESG), Legal Risk, Tax Management, Tax, Risk Management, Organizational Structure, Research and Design

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Designing Multimodal Interfaces

    Skills you'll gain: User Interface (UI) Design, User Interface (UI), Digital Design, User Interface and User Experience (UI/UX) Design, Visual Design, UI/UX Strategy, Human Computer Interaction, Usability, UI Components, Authentications, User Experience Design, Interactive Design, Human Machine Interfaces, Interaction Design, Software Design, Multimodal Prompts, Human Factors, Web Content Accessibility Guidelines, Responsible AI, Data Ethics

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    생성형 AI 에이전트: 조직 혁신

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, AI Product Strategy, AI Orchestration, Agentic Workflows, Customer experience improvement, Prompt Engineering Tools, AI Workflows, Agentic systems, Google Cloud Platform, Tool Calling, Business Transformation, Organizational Strategy, Organizational Change, Retrieval-Augmented Generation, Customer experience strategy (CX), AI Integrations, Customer Engagement, Change Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Geliştiriciler İçin Sorumlu Yapay Zeka

    Skills you'll gain: Responsible AI, AI Security, AI Product Strategy, Cloud Security, Google Cloud Platform, Federated Learning, Data Ethics, Information Privacy, Application Security, Artificial Intelligence, Data Security, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Generative AI, Model Training, Applied Machine Learning, Machine Learning, Data Quality

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    U

    Universitat Politècnica de València

    IT Fundamentals for Business Profiles: Enterprise Systems

    Skills you'll gain: Business Systems, Business Technologies, Enterprise Resource Planning, Excel Formulas, Supply Chain Systems, Enterprise Application Management, Supply Chain Management, Geospatial Information and Technology, Management Information Systems, Geographic Information Systems, Web Development, GIS Software, Web Presence, Web Applications, Customer Relationship Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Strategic Info Systems: Planning & Business Alignment

    Skills you'll gain: Scope Management, Requirements Management, Agile Software Development, Project Scoping, Project Documentation, IT Management, Change Control, Agile Project Management, Project Planning, Agile Methodology, Strategic Planning, Project Management Life Cycle, Information Technology, Project Management, Business Planning, Agile Product Development, Change Requests, Business Requirements

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    지속 가능한 금융의 원칙

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Sustainable Development, Business Ethics, Corporate Strategy, Sustainability Reporting, Social Impact, Asset Management, Finance, Economics, Policy, and Social Studies, Financial Systems, Corporate Communications, Mitigation, Investment Management, Risk Management, Environmental Issue, Climate Change Mitigation

    Intermediate · Course · 1 - 3 Months

1…498499500…518

In summary, here are 10 of our most popular marketing strategy courses

  • Audience Management & Compliance: Coursera
  • Bitcoin Threats & Future Security: AI CERTs
  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • Advanced Development, Python, and Deployment: Packt
  • Entrepreneuriat : finance et préparation au financement: Creo Incubator
  • Structure, Funding and Negotiation For Startups: Macquarie University
  • Designing Multimodal Interfaces: Birla Institute of Technology & Science, Pilani
  • 생성형 AI 에이전트: 조직 혁신: Google Cloud
  • Geliştiriciler İçin Sorumlu Yapay Zeka: Google Cloud
  • IT Fundamentals for Business Profiles: Enterprise Systems: Universitat Politècnica de València

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok