Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, File Management, Data Lakes, Cloud Storage, Data Security, Cloud Management, Data Access, Role-Based Access Control (RBAC), Authorization (Computing), User Provisioning, Cloud Computing, Big Data, Data Analysis
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Overcoming Objections, Data Storytelling, Persuasive Communication, Data Presentation, People Analytics, Human Resource Strategy, Oral Expression, Presentations, Benchmarking, Prompt Engineering Tools, Stakeholder Communications, Data Literacy, Data Validation, AI Integrations, AI Personalization, Artificial Intelligence, Correlation Analysis, Verification And Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Business Logic, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Data Storytelling, Data Presentation, Analytical Skills, Data Analysis, Business Research, Data Literacy, Analysis, Critical Thinking, Data Strategy, Data-Driven Decision-Making, Presentations, Problem Solving, Persuasive Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cybersecurity, Computer Security Awareness Training, Security Awareness, Cyber Attacks, Cyber Security Strategy, Zero Trust Network Access, Information Systems Security, Threat Detection, Data Security, Human Factors (Security), Security Engineering, Personally Identifiable Information, Data Loss Prevention, Security Controls, Intercultural Competence, Proactivity, Network Security, Security Strategy, Cultural Responsiveness, Information Technology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Apache Hive, Apache Hadoop, Data Warehousing, SQL, Database Development, Performance Tuning, Query Languages, Database Management, Extensible Markup Language (XML), Data Processing, Data Transformation, Data Management, Data Storage
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Stakeholder Communications, Stakeholder Engagement, Strategic Communication, Data Presentation, Data-Driven Decision-Making, Data Analysis, Business Communication, Model Evaluation, Responsible AI, Applied Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, Demand Planning, Data Preprocessing, Model Evaluation, Customer Demand Planning, Inventory and Warehousing, Transportation, Supply Chain, and Logistics, Inventory Control, Logistics, Logistics Management, Data Cleansing, Forecasting, Exploratory Data Analysis, Data Processing, Model Training, Supply Chain, Data Quality, Predictive Modeling, Applied Machine Learning, Shipping and Receiving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Large Language Modeling, Retrieval-Augmented Generation, LLM Application, Data Analysis, Applied Machine Learning, Keras (Neural Network Library), Machine Learning Methods, Model Evaluation, Model Training, Fine-tuning, Model Deployment, Generative AI, Text Mining, Prompt Engineering, Deep Learning, Random Forest Algorithm, Machine Learning, MLOps (Machine Learning Operations)
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Pipelines, Data Processing, Data Transformation, Data Manipulation, Scripting, Data Import/Export, Debugging, Query Languages, Code Reusability, Program Development, Open Source Technology
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Code Reusability, Content Management Systems, Authentications, Authorization (Computing), Content Management, Secure Coding, TypeScript, Maintainability, Application Programming Interface (API), Web Analytics and SEO, Restful API, Web Applications, Control Panels, Role-Based Access Control (RBAC), Software Installation, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Overcoming Objections, A/B Testing, Copywriting, Persuasive Communication, B2B Sales, Email Marketing, Sales Strategy, Business Writing, Sales, Communication, Selling Techniques, Data-Driven Decision-Making, Prompt Engineering, Responsible AI, Data Ethics, Performance Analysis, Business Metrics, Community Outreach, Digital Communications
Intermediate · Course · 1 - 4 Weeks