• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Implementing Security in Dataplex

    Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, File Management, Data Lakes, Cloud Storage, Data Security, Cloud Management, Data Access, Role-Based Access Control (RBAC), Authorization (Computing), User Provisioning, Cloud Computing, Big Data, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Persuade with Data

    Skills you'll gain: Overcoming Objections, Data Storytelling, Persuasive Communication, Data Presentation, People Analytics, Human Resource Strategy, Oral Expression, Presentations, Benchmarking, Prompt Engineering Tools, Stakeholder Communications, Data Literacy, Data Validation, AI Integrations, AI Personalization, Artificial Intelligence, Correlation Analysis, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Talend ETL: Design, Optimize & Apply Workflows

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Business Logic, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Information Gathering and Vetting

    Skills you'll gain: Data Storytelling, Data Presentation, Analytical Skills, Data Analysis, Business Research, Data Literacy, Analysis, Critical Thinking, Data Strategy, Data-Driven Decision-Making, Presentations, Problem Solving, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Practical Cybersecurity: Stay Safe Online

    Skills you'll gain: Cybersecurity, Computer Security Awareness Training, Security Awareness, Cyber Attacks, Cyber Security Strategy, Zero Trust Network Access, Information Systems Security, Threat Detection, Data Security, Human Factors (Security), Security Engineering, Personally Identifiable Information, Data Loss Prevention, Security Controls, Intercultural Competence, Proactivity, Network Security, Security Strategy, Cultural Responsiveness, Information Technology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apache Hive: Design, Query & Optimize Big Data

    Skills you'll gain: Apache Hive, Apache Hadoop, Data Warehousing, SQL, Database Development, Performance Tuning, Query Languages, Database Management, Extensible Markup Language (XML), Data Processing, Data Transformation, Data Management, Data Storage

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Explain Black-Box Models

    Skills you'll gain: Stakeholder Communications, Stakeholder Engagement, Strategic Communication, Data Presentation, Data-Driven Decision-Making, Data Analysis, Business Communication, Model Evaluation, Responsible AI, Applied Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Predict Shipping Time Using Machine Learning

    Skills you'll gain: Feature Engineering, Demand Planning, Data Preprocessing, Model Evaluation, Customer Demand Planning, Inventory and Warehousing, Transportation, Supply Chain, and Logistics, Inventory Control, Logistics, Logistics Management, Data Cleansing, Forecasting, Exploratory Data Analysis, Data Processing, Model Training, Supply Chain, Data Quality, Predictive Modeling, Applied Machine Learning, Shipping and Receiving

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Model Architectures & Language AI

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Large Language Modeling, Retrieval-Augmented Generation, LLM Application, Data Analysis, Applied Machine Learning, Keras (Neural Network Library), Machine Learning Methods, Model Evaluation, Model Training, Fine-tuning, Model Deployment, Generative AI, Text Mining, Prompt Engineering, Deep Learning, Random Forest Algorithm, Machine Learning, MLOps (Machine Learning Operations)

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apache Pig: Analyze, Transform & Optimize Data

    Skills you'll gain: Apache Hadoop, Extract, Transform, Load, Data Pipelines, Data Processing, Data Transformation, Data Manipulation, Scripting, Data Import/Export, Debugging, Query Languages, Code Reusability, Program Development, Open Source Technology

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Getting Started with Strapi and Content Types

    Skills you'll gain: Code Reusability, Content Management Systems, Authentications, Authorization (Computing), Content Management, Secure Coding, TypeScript, Maintainability, Application Programming Interface (API), Web Analytics and SEO, Restful API, Web Applications, Control Panels, Role-Based Access Control (RBAC), Software Installation, Data Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Write Persuasive Emails

    Skills you'll gain: Overcoming Objections, A/B Testing, Copywriting, Persuasive Communication, B2B Sales, Email Marketing, Sales Strategy, Business Writing, Sales, Communication, Selling Techniques, Data-Driven Decision-Making, Prompt Engineering, Responsible AI, Data Ethics, Performance Analysis, Business Metrics, Community Outreach, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

1…498499500…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok