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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Coursera

    Visualize Retention: Heatmaps & Clarity Unlocked

    Skills you'll gain: Data Storytelling, Heat Maps, Data Presentation, Statistical Visualization, Web Content Accessibility Guidelines, Customer Retention, Plot (Graphics), Data Visualization Software, Tableau Software, Technical Communication, Stakeholder Communications, Quality Assessment

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    EDUCBA

    Predictive Modeling with Python: Apply & Evaluate

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Preprocessing, Predictive Analytics, Logistic Regression, Risk Modeling, Model Training, Statistical Modeling, Feature Engineering, Regression Analysis, Correlation Analysis, Classification Algorithms, Data Cleansing, Model Optimization

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Technology & Project Enablement

    Skills you'll gain: Risk Mitigation, People Analytics, Project Planning, Risk Analysis, Project Risk Management, Dashboard Creation, Data Import/Export, Human Resources Software, HR Tech, Project Coordination, Risk Management, Data Manipulation, Data Wrangling, Data Processing, Workforce Planning, Milestones (Project Management), Timelines, Data Preprocessing, Data Pipelines, Information Technology

    Advanced · Course · 1 - 3 Months

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    New
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    Coursera

    Sell on Value

    Skills you'll gain: Return On Investment, B2B Sales, Sales Presentations, Value Propositions, Negotiation, Solution Selling, Selling Techniques, Sales Strategy, Consultative Selling, Proposal Development, Sales, Risk Mitigation, Risk Analysis, Business Metrics, Business Communication, Sales Enablement, Executive Presence, Key Performance Indicators (KPIs), Strategic Communication, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
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    Coursera

    Model Scenarios: Financial Outcomes

    Skills you'll gain: Financial Forecasting, Risk Analysis, Scenario Testing, Business Metrics, Mathematical Modeling, Excel Macros, Forecasting, Risk Modeling, Excel Formulas, Financial Reporting, Business Modeling, Management Reporting, Performance Stress Testing, Business Risk Management, Data Analysis, Decision Support Systems

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Microsoft Sentinel Advanced Course - Secure Azure Like a Pro

    Skills you'll gain: Microsoft Azure, Infrastructure as Code (IaC), Azure DevOps Pipelines, Azure DevOps, Cloud Deployment, IT Automation, Continuous Integration, Security Information and Event Management (SIEM), Package and Software Management, Software Configuration Management, Application Deployment, Windows PowerShell, GitHub, Git (Version Control System), Data Management

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Solve Root Cause Issues

    Skills you'll gain: Root Cause Analysis, Pareto Chart, Operational Analysis, Analytical Skills, Data Analysis, Data Validation, Diagram Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Pontificia Universidad Católica del Perú

    Design Thinking - Parte 2: Idea y prototipa tu solución, y crea tu modelo de negocio con IA Generativa

    Skills you'll gain: Prototyping, Ideation, Design Thinking, Business Modeling, Persona (User Experience), Brainstorming, Value Propositions, Human Centered Design, Generative AI, Innovation, User Feedback, Creative Thinking, AI powered creativity, Social Impact, Sustainable Business, Customer Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Support & Reporting

    Skills you'll gain: Dashboard Creation, Dashboard, Report Writing, Business Reporting, Technical Support, IT Management, Data Analysis, Help Desk Support, Product Support, Data Literacy, AI literacy, System Support, Technical Communication, Data Presentation, Analytical Skills, Data-Driven Decision-Making, Self Service Technologies, Problem Solving

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    EDUCBA

    Equity Research & Financial Modeling in Excel

    Skills you'll gain: Financial Statement Analysis, Cash Flows, Financial Modeling, Financial Statements, Revenue Forecasting, Financial Analysis, Cash Flow Forecasting, Equities, Income Statement, Private Equity, Financial Forecasting, Financial Accounting, Business Valuation, Balance Sheet, Market Dynamics, Financial Data, Excel Formulas, Market Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
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    Packt

    Automation, Reporting, and Certification Preparation

    Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Business Process Automation, Workflow Management, Business Reporting, Automation, Dashboard, Administration, Customer Relationship Management, Data Entry, Records Management

    Advanced · Course · 1 - 3 Months

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    Packt

    Practical Cybersecurity: Stay Safe Online

    Skills you'll gain: Cybersecurity, Computer Security Awareness Training, Security Awareness, Cyber Attacks, Cyber Security Strategy, Zero Trust Network Access, Information Systems Security, Threat Detection, Data Security, Human Factors (Security), Security Engineering, Personally Identifiable Information, Data Loss Prevention, Security Controls, Intercultural Competence, Proactivity, Network Security, Security Strategy, Cultural Responsiveness, Information Technology

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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