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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Transform, Analyze, and Optimize Your Data

    Skills you'll gain: Data Transformation, Azure Synapse Analytics, Database Design, Data Wrangling, Data Architecture, Database Theory, Apache Cassandra, Apache Hive, Amazon Redshift

    Advanced · Course · 1 - 4 Weeks

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    EDUCBA

    Apply and Analyze Data Using SAS PROC SQL

    Skills you'll gain: SQL, SAS (Software), Metadata Management, Data Integrity, Data Maintenance, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Database Management, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Debugging, Data Wrangling, Data Analysis, Data Processing, Computational Logic, Data Management

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Communication Planning, Project Coordination, Internal Communications, Taking Meeting Minutes, Data Storytelling, Performance Measurement, Performance Analysis, Organizational Effectiveness, Data Visualization, Project Documentation, Communication Strategies, Consultative Approaches, Stakeholder Communications, Process Development, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Business Communication

    Beginner · Course · 1 - 3 Months

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    Coursera

    Visualize Retention: Heatmaps & Clarity Unlocked

    Skills you'll gain: Data Storytelling, Heat Maps, Data Presentation, Statistical Visualization, Web Content Accessibility Guidelines, Customer Retention, Plot (Graphics), Data Visualization Software, Tableau Software, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Advanced Development, Python, and Deployment

    Skills you'll gain: Search Engine Optimization, jQuery, Keyword Research, Application Deployment, Content Optimization, Program Development, Object Oriented Programming (OOP), Web Servers, Data Validation

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Employee Cybersecurity Awareness in the Age of AI

    Skills you'll gain: Agentic systems, AI Security, Data Ethics, Computer Security Awareness Training, Security Awareness, Responsible AI, Law, Regulation, and Compliance, Cybersecurity, Cyber Attacks, General Data Protection Regulation (GDPR), Cyber Risk, AI literacy, Human Factors (Security), Artificial Intelligence, Threat Detection, Information Privacy, Anomaly Detection, Governance

    Beginner · Course · 1 - 3 Months

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    LearnQuest

    Core Sales Techniques and Customer Engagement

    Skills you'll gain: Closing (Sales), Overcoming Objections, Consultative Selling, Consultative Approaches, Sales, Solution Selling, Selling Techniques, Sales Presentations, General Sales Practices, Sales Strategy, Sales Process, Communication, Presentations, Regional Sales, Sales Prospecting, Negotiation, Prospecting and Qualification, Driving engagement, Customer Engagement, Customer Relationship Management (CRM) Software

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, Business Metrics, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Cost Management

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Hadoop Projects: Analyze & Optimize Big Data

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics, Data Preprocessing, Ad Hoc Reporting, Data Analysis

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Comment intégrer des applications dans le tableau de bord Hootsuite

    Skills you'll gain: Hootsuite, Slack (Software), Google Workspace, Social Media Management, Dashboard, Social Media Marketing, Social Media, Collaborative Software, Systems Integration, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Set Smart Campaign Goals

    Skills you'll gain: Stakeholder Communications, Campaign Management, Campaign Planning, Promotions and Campaigns, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Communication, Strategic Thinking, Strategic Planning, Performance Measurement, Performance Metric, Business Priorities

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Learn to Choose the Right ML Model

    Skills you'll gain: Model Training, Model Deployment, MLOps (Machine Learning Operations), Applied Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Machine Learning Methods, Machine Learning, Predictive Modeling, Scenario Testing, Machine Learning Algorithms, Feature Engineering, Statistical Machine Learning, Responsible AI, Regression Analysis, Classification Algorithms, Continuous Monitoring

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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