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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Amazon Redshift: Introducción al Almacenamiento de Datos

    Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Query Languages, Database Application, Data Management, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

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    John Wiley & Sons

    The AI Edge: Unlocking AI for Sales Efficiency and Growth

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Generative AI Agents, Sales, Sales Enablement, Sales Strategy, Customer Relationship Management (CRM) Software, Email Automation, Sales Process, Customer Relationship Management, Prioritization, Personalized Campaigns, AI Personalization, AI Enablement, Calendar Management, AI Workflows, AI Integrations, Business Ethics, Responsible AI, Artificial Intelligence

    Beginner · Course · 3 - 6 Months

  • Status: New
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    Coursera

    Decide with Data: Boost Patient Outcomes

    Skills you'll gain: Health Informatics, Data Analysis, Clinical Informatics, Patient-centered Care, Analytics, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Analytical Skills, Decision Intelligence, Statistical Methods, Statistics

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Market Research Data: Dashboards and Storytelling

    Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization, Data Storytelling, Data Presentation, Interactive Data Visualization, Statistical Visualization, Power BI, Data Visualization Software, Presentations, Business Intelligence, Data Analysis Expressions (DAX), Market Data, Market Analysis, Storytelling, Report Writing, Target Audience, Data Integration, Data Validation, Usability Testing

    Beginner · Course · 1 - 3 Months

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    Dartmouth College

    Organizing for Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Business Modeling, Technology Strategies, Organizational Development, Organizational Change, AI Enablement, Organizational Strategy, Data Strategy, Organizational Structure, Culture Transformation, Organizational Effectiveness, Performance Measurement, AI Product Strategy, Business Metrics, Business Leadership, Systems Thinking, Analytics, Infrastructure Architecture, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    NLP – Embeddings & Text Preprocessing in Python

    Skills you'll gain: Data Preprocessing, Embeddings, Text Mining, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Development Environment, Software Installation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    Optimize SQL: Build Fast Data Pipelines

    Skills you'll gain: Extract, Transform, Load, SQL, Data Transformation, Data Pipelines, Data Manipulation, Performance Tuning, Scripting, Database Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Packt

    Power BI Bootcamp - Learn by Building a Real-World Project

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Analysis, Business Intelligence, Star Schema, Data Transformation, Snowflake Schema, Data Visualization Software, Data Integration, Data Cleansing, Data Wrangling, Interactive Data Visualization, Dashboard Creation, Data Presentation, Business Reporting, Transact-SQL, Data Import/Export, Data Sharing

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Launch & Optimize Email Series

    Skills you'll gain: Email Marketing, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    EDUCBA

    Mastering Categorical Data Analysis with SAS

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Predictive Modeling, Advanced Analytics, Feature Engineering, Statistical Software, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Statistical Hypothesis Testing, Probability & Statistics, Data Transformation, Descriptive Statistics, Graphing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Packt

    Game Development, Data Science, and Machine Learning

    Skills you'll gain: Predictive Modeling, Data Preprocessing, Data Visualization, Plot (Graphics), Predictive Analytics, Statistical Visualization, Model Training, Model Evaluation, Machine Learning Software, Machine Learning Methods, Object Oriented Design, Data Wrangling, Game Design, Data Science, Data Import/Export, Development Environment

    Intermediate · Course · 3 - 6 Months

  • Status: New
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    C

    Coursera

    Simulate with Monte Carlo

    Skills you'll gain: Simulations, Risk Modeling, Risk Analysis, Simulation and Simulation Software, Risk Management, Financial Forecasting, Return On Investment, Data Analysis, Financial Modeling, Analysis, Microsoft Excel, Data-Driven Decision-Making, Probability Distribution, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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