Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Query Languages, Database Application, Data Management, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

John Wiley & Sons
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Generative AI Agents, Sales, Sales Enablement, Sales Strategy, Customer Relationship Management (CRM) Software, Email Automation, Sales Process, Customer Relationship Management, Prioritization, Personalized Campaigns, AI Personalization, AI Enablement, Calendar Management, AI Workflows, AI Integrations, Business Ethics, Responsible AI, Artificial Intelligence
Beginner · Course · 3 - 6 Months

Skills you'll gain: Health Informatics, Data Analysis, Clinical Informatics, Patient-centered Care, Analytics, Descriptive Analytics, Data Literacy, Data-Driven Decision-Making, Analytical Skills, Decision Intelligence, Statistical Methods, Statistics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Dashboard, Data Visualization, Data Storytelling, Data Presentation, Interactive Data Visualization, Statistical Visualization, Power BI, Data Visualization Software, Presentations, Business Intelligence, Data Analysis Expressions (DAX), Market Data, Market Analysis, Storytelling, Report Writing, Target Audience, Data Integration, Data Validation, Usability Testing
Beginner · Course · 1 - 3 Months

Dartmouth College
Skills you'll gain: Digital Transformation, Business Transformation, Business Modeling, Technology Strategies, Organizational Development, Organizational Change, AI Enablement, Organizational Strategy, Data Strategy, Organizational Structure, Culture Transformation, Organizational Effectiveness, Performance Measurement, AI Product Strategy, Business Metrics, Business Leadership, Systems Thinking, Analytics, Infrastructure Architecture, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Preprocessing, Embeddings, Text Mining, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Development Environment, Software Installation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Extract, Transform, Load, SQL, Data Transformation, Data Pipelines, Data Manipulation, Performance Tuning, Scripting, Database Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Analysis, Business Intelligence, Star Schema, Data Transformation, Snowflake Schema, Data Visualization Software, Data Integration, Data Cleansing, Data Wrangling, Interactive Data Visualization, Dashboard Creation, Data Presentation, Business Reporting, Transact-SQL, Data Import/Export, Data Sharing
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Email Marketing, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation, Customer Relationship Building
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Predictive Modeling, Advanced Analytics, Feature Engineering, Statistical Software, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Statistical Hypothesis Testing, Probability & Statistics, Data Transformation, Descriptive Statistics, Graphing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Data Preprocessing, Data Visualization, Plot (Graphics), Predictive Analytics, Statistical Visualization, Model Training, Model Evaluation, Machine Learning Software, Machine Learning Methods, Object Oriented Design, Data Wrangling, Game Design, Data Science, Data Import/Export, Development Environment
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Simulations, Risk Modeling, Risk Analysis, Simulation and Simulation Software, Risk Management, Financial Forecasting, Return On Investment, Data Analysis, Financial Modeling, Analysis, Microsoft Excel, Data-Driven Decision-Making, Probability Distribution, Business Modeling
Intermediate · Course · 1 - 4 Weeks