• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    O

    Oracle

    Oracle HeatWave MySQL Foundation

    Skills you'll gain: MySQL, Oracle Databases, Operational Databases, Database Management, Oracle Cloud, Performance Tuning, Database Management Systems, Query Languages, Database Architecture and Administration, Database Administration, Databases, Data Architecture

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Prepare for CFA Level 1: Quantitative Methods and Returns

    Skills you'll gain: Portfolio Management, Portfolio Risk, Regression Analysis, Quantitative Research, Finance, Statistical Hypothesis Testing, Statistical Modeling, Probability & Statistics, Probability, Statistical Methods, Risk Modeling, Financial Modeling, Statistical Analysis, Statistical Machine Learning, Financial Trading, Correlation Analysis, Investment Management, Simulations, Probability Distribution, Analytics

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Using Memorystore for Redis Read Replicas to Improve Read Performance

    Skills you'll gain: Redis, Performance Tuning, Scalability, Google Cloud Platform, Data Architecture, Network Architecture, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Experience: Enhancing the Fan Journey

    Skills you'll gain: Customer experience improvement, Self Service Technologies, Driving engagement, Customer Relationship Management (CRM) Software, Personalized Service, Customer Relationship Management, Customer Insights, Augmented Reality, Data-Driven Marketing, Loyalty Programs, AI Personalization, MarTech, Augmented and Virtual Reality (AR/VR), Hospitality, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Compensation Analysis in Law Firms

    Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, Compensation and Benefits, Legal Technology, People Analytics, Data-Driven Decision-Making, Benchmarking, AI literacy, Labor Compliance, Data Ethics, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Threat Intelligence, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Cost Reduction, Growth Strategies, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    AI-Driven Quality - White Belt & Champion Essentials

    Skills you'll gain: Six Sigma Methodology, Process Improvement, Continuous Improvement Process, Quality Improvement, Process Improvement and Optimization, Analytics, Business Process Automation, Automation, Robotic Process Automation, AI Integrations, ChatGPT, Big Data, Cloud Computing

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 - Launch Your Own Cryptocurrency Solana Token

    Skills you'll gain: Market Liquidity, Marketing Strategies, Marketing Planning, Marketing, Promotional Strategies, Token Optimization, Blockchain, Promotions and Campaigns, Social Media Strategy, Product Promotion, Digital Assets, Social Media, Content Creation, Scalability, Command-Line Interface

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Financial Derivatives Trading & Strategies

    Skills you'll gain: Derivatives, Financial Trading, Financial Market, Futures Exchange, Market Analysis, Market Dynamics, Risk Management, Investments, Equities, International Finance, Finance

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Setting Up Cost Control with Quota

    Skills you'll gain: Query Languages, Data Access, Database Management, Cloud API, Google Cloud Platform, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    SAP Crystal Reports 2020 Essentials

    Skills you'll gain: Microsoft Excel, Ad Hoc Reporting, Data Import/Export, Spreadsheet Software, Business Reporting, Microsoft Access, Report Writing, Management Reporting, Data Presentation, Data Analysis Software, Data Manipulation, Business Intelligence Software, Data Analysis, Business Intelligence, SAP Applications, Data Integration, Microsoft Office, Data Access

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    Smart Work Strategies for Improved Productivity

    Skills you'll gain: Adaptability, Prioritization, Continuous Improvement Process, Goal Setting, Process Improvement, Data Management, Teamwork, Team Collaboration, Process Design, Process Management, Collaboration, Data Quality, Technology Solutions, Systems Integration, Reliability, Change Management, Business Technologies

    Beginner · Course · 1 - 4 Weeks

1…484485486…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok