• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Optimize AI Traffic Flow

    Skills you'll gain: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Technical Analysis: Advanced Charting Strategies

    Skills you'll gain: Technical Analysis, Market Trend, Real Time Data, Financial Trading, Financial Market, Trend Analysis, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    Crecimiento exponencial para líderes y empresas

    Skills you'll gain: Business Transformation, Growth Strategies, Organizational Development, Strategic Leadership, Strategic Thinking, Organizational Change, Organizational Leadership, Organizational Strategy, Leadership Development, Emerging Technologies, Digital Transformation, Culture Transformation, Action Oriented, Business Strategies, Leadership, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Identify Buyer Segments with Data Analytics

    Skills you'll gain: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Consumer Behaviour, Statistical Reporting, Descriptive Analytics, Data Presentation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Brand Projects

    Skills you'll gain: Planning, Project Planning, Cross-Functional Team Leadership, Project Schedules, Brand Strategy, Operational Excellence, Brand Management, Brand Awareness, Milestones (Project Management), Project Management, Branding, Project Controls, Project Management Life Cycle, Plan Execution, Risk Management, Managed Services, Stakeholder Communications, Time Management, Collaboration, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Cybersecurity Fundamentals for High-Tech Manufacturing

    Skills you'll gain: Incident Response, Computer Security Incident Management, Incident Management, Operational Risk, Case Studies, Security Management, Supplier Risk Management, Risk Management, Intellectual Property, Cybersecurity, Manufacturing Operations, Security Controls, Security Strategy, Cyber Security Strategy, Cyber Risk, Cyber Governance, Asset Protection, Compliance Reporting, Governance, Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover AI's Impact on Consumer Psychology

    Skills you'll gain: Consumer Behaviour, AI literacy, Marketing Psychology, User Research, AI Product Strategy, Usability Testing, Customer Insights, Usability, Human Factors, User Experience, Discussion Facilitation, Journey Mapping, Conversion Funnel Analysis, Product Improvement, Empathy, Data Capture, Record Keeping, Trustworthiness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Interpret Analytics: Boost Engagement & Optimize Content

    Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Content Optimization, Web Content, Driving engagement, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Content Management Systems, Data Analysis, Data-Driven Decision-Making, Data Literacy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Create Win-Win Partnerships

    Skills you'll gain: Strategic Partnership, Sales Strategy, Software As A Service, Sales, Proposal Writing, Proposal Development, Business Development, Return On Investment, Lead Generation, Value Propositions, Performance Analysis, Key Performance Indicators (KPIs), Revenue Management, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Matrix Your Discounts

    Skills you'll gain: B2B Sales, Enterprise Sales, Decision Making, Microsoft Excel, Sales, Strategic Decision-Making, Business Marketing, Decision Intelligence, User Feedback, Data-Driven Decision-Making, Competitive Analysis, Customer Insights, Matrix Management, Gross Profit, Strategic Thinking, Business Strategies, Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Emotional Awareness

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, B2B Sales, Self-Awareness, Sales Training, Personal Development, Professionalism, Relationship Management, Negotiation, Recognizing Others, Non-Verbal Communication, Adaptability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Project and Stress-Test Financial Plans

    Skills you'll gain: Financial Forecasting, Financial Modeling, Revenue Forecasting, Profit and Loss (P&L) Management, Business Modeling, Contingency Planning, Cost Containment, Cost Control, Market Data, Forecasting, Financial Analysis, Market Trend, Financial Planning, Risk Mitigation

    Intermediate · Course · 1 - 4 Weeks

1…477478479…519

In summary, here are 10 of our most popular marketing strategy courses

  • Track & Optimize AI Traffic Flow: Coursera
  • Technical Analysis: Advanced Charting Strategies: EDUCBA
  • Crecimiento exponencial para líderes y empresas: UBITS
  • Identify Buyer Segments with Data Analytics: Coursera
  • Manage Brand Projects: Coursera
  • Cybersecurity Fundamentals for High-Tech Manufacturing: Coursera
  • Uncover AI's Impact on Consumer Psychology: Coursera
  • Interpret Analytics: Boost Engagement & Optimize Content: Coursera
  • Create Win-Win Partnerships: Coursera
  • Matrix Your Discounts: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok