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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Analyze E-Commerce Data Using PostgreSQL

    Skills you'll gain: Query Languages, Business Intelligence, Database Management, Analytics, Transaction Processing, Software Installation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze Spend: Uncover Hidden Cost Savings

    Skills you'll gain: Data Storytelling, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Data Literacy, Data-Driven Decision-Making, Data Analysis, Data Cleansing, Data Wrangling, Data Synthesis, Financial Data, Analysis, Expense Management, Data Transformation, Cost Reduction, Cost Management, Data Management, Data Preprocessing, Financial Reporting

    Beginner · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Foundations of Data Science and Statistical Methods

    Skills you'll gain: Statistical Methods, Exploratory Data Analysis, Data Quality, Statistics, Data Science, Data Analysis, Statistical Analysis, Probability & Statistics, Data Storage, Data Collection, Data Management, Data Pipelines, Statistical Machine Learning, Data-Driven Decision-Making, Probability Distribution, Machine Learning, Linear Algebra

    Beginner · Course · 1 - 4 Weeks

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    Packt

    21-Day Business Analysis Bootcamp with Python & Power BI

    Skills you'll gain: Process Mapping, Requirements Elicitation, Process Analysis, Power BI, Business Analysis, Business Process, Business Process Modeling, Business Analytics, Requirements Analysis, Storytelling, Business Intelligence Software, Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Data Visualization, Dashboard Creation, Risk Management, Data Analysis, Python Programming

    Intermediate · Course · 1 - 3 Months

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    University of California, Santa Barbara

    How Audits Work

    Skills you'll gain: Audit Planning, Auditing, External Auditing, Financial Auditing, Auditors Report, Generally Accepted Auditing Standards, Certified Public Accountant, Risk Analysis, Risk Management, Internal Controls, Financial Statement Analysis, Financial Statements

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Python Programming And Libraries for Data Science

    Skills you'll gain: Object Oriented Programming (OOP), Matplotlib, Data Visualization, Plot (Graphics), Object Oriented Design, Seaborn, Scientific Visualization, File I/O, NumPy, Python Programming, Code Reusability, Pandas (Python Package), Analytical Skills, Data Analysis, Program Development, Data Import/Export, JSON, Package and Software Management, Data Manipulation

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Regression Analysis for Statistics & Machine Learning in R

    Skills you'll gain: Data Cleansing, Data Wrangling, R Programming, Data Preprocessing, Applied Machine Learning, Statistical Analysis, R (Software), Model Evaluation, Statistical Machine Learning, Classification And Regression Tree (CART), Advanced Analytics, Statistical Programming, Statistical Modeling, Logistic Regression, Machine Learning Methods, Random Forest Algorithm, Data Transformation, Statistical Methods, Model Training, Machine Learning

    Intermediate · Course · 1 - 3 Months

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    Packt

    Introduction to FinTech Using R

    Skills you'll gain: Shiny (R Package), FinTech, Wealth Management, Financial Market, Financial Trading, R (Software), Financial Planning, Technical Analysis, Financial Forecasting, Statistical Programming, Financial Management, Securities (Finance), Financial Services, Advanced Analytics, Asset Management, Financial Analysis, Financial Data, Market Trend, Artificial Intelligence, Market Data

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Ace Salesforce Certified Tableau Desktop Foundations Exam

    Skills you'll gain: Data Visualization, Data Presentation, Data Literacy, Statistical Visualization, Interactive Data Visualization, Data Visualization Software, Dashboard Creation, Dashboard, Scatter Plots, Data Analysis, Data Manipulation, Software Installation, Data Import/Export, Data Management

    Beginner · Course · 1 - 3 Months

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    Packt

    Salesforce Essentials and Core Concepts

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Validation, Cloud Computing Architecture, Cloud Computing, Data Integrity, System Configuration, Relationship Management, Automation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Google Cloud

    Website Modernization with Generative AI on Google Cloud

    Skills you'll gain: Google Gemini, Generative AI, Generative AI Agents, Google Cloud Platform, Web Content, AI Personalization, Prompt Engineering, Agentic Workflows, Web Analytics and SEO, Web Design, Digital Transformation

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Offloading Financial Mainframe Data into BigQuery and Elastic Search

    Skills you'll gain: Dashboard Creation, Cloud Management, Kibana, Google Cloud Platform, Cloud Computing, Data Import/Export, Financial Data, Mainframe Computing, Dataflow, Mainframe Technologies, Big Data, Exploratory Data Analysis, Data Pipelines, Cloud Deployment, SQL, Data Analysis

    Beginner · Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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