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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Transform, Analyze, and Report Data with R

    Skills you'll gain: Rmarkdown, Knitr, Model Evaluation, Data Wrangling, Tidyverse (R Package), Predictive Analytics, Predictive Modeling, Data Analysis, R (Software), Statistical Reporting, R Programming, Data Quality, Data Manipulation, Data Integration, Data Transformation, Statistical Modeling, Extract, Transform, Load, Data Pipelines, Performance Analysis, Performance Metric

    Beginner · Course · 1 - 4 Weeks

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    LearnKartS

    Project Management Tracker in Excel with Automation

    Skills you'll gain: Work Breakdown Structure, Project Closure, Project Scoping, Project Management, Scope Management, Cost Management, Dashboard, Microsoft Excel, Project Schedules, Project Planning, Excel Formulas, Resource Allocation, Risk Management, Time Management, Business Reporting, Resource Planning, Automation, Data Visualization, Data Analysis, Data Validation

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Visualize Supermarket Sales with Kibana

    Skills you'll gain: Dashboard, Dashboard Creation, Data Visualization, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Analysis, Exploratory Data Analysis, Trend Analysis, Retail Sales, Decision Making, Sales, Data Import/Export, System Configuration

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Build Dynamic Sales Dashboards in Excel

    Skills you'll gain: Dashboard, Dashboard Creation, Excel Formulas, Pivot Tables And Charts, Excel Macros, Performance Analysis, Key Performance Indicators (KPIs), Spreadsheet Software, Microsoft Excel, Performance Measurement, Performance Metric, Business Analytics, Data Presentation, Interactive Data Visualization, Advanced Analytics, Visual Basic (Programming Language), Data Transformation, Data Processing

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Technical Trading: Reversal Patterns Mastery

    Skills you'll gain: Technical Analysis, Market Trend, Risk Management, Financial Trading, Trend Analysis, Risk Analysis, Market Dynamics, Market Analysis, Verification And Validation

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Optimize Vision Datasets: Augment and Analyze

    Skills you'll gain: Transfer Learning, Model Training, Model Optimization, Image Quality, Computer Vision, Image Analysis, Data Pipelines, Data Transformation, Data Manipulation, Exploratory Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyzing and Securing AI System Performance

    Skills you'll gain: Threat Modeling, Data Visualization, Data Presentation, AI Security, Interactive Data Visualization, A/B Testing, Threat Management, Open Web Application Security Project (OWASP), Secure Coding, Application Security, Responsible AI, System Monitoring, MLOps (Machine Learning Operations), Analytics, Data Governance, Application Programming Interface (API), Vulnerability Assessments, Cyber Governance, Data Processing, Data Management

    Intermediate · Course · 1 - 3 Months

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    Packt

    Generative AI & Prompt Engineering for Design & Content

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Make.com, Adobe Firefly, Generative AI, Content Creation, Canva (Software), Writing and Editing, AI Workflows, Writing, Video Production, Creative Design, Video Editing, Post-Production, Automation, Scalability

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    R: Design & Evaluate Random Forests for Attrition

    Skills you'll gain: Model Evaluation, Data Preprocessing, Model Optimization, People Analytics, Model Training, Random Forest Algorithm, R Programming, Workforce Management, Predictive Analytics, Decision Tree Learning, R (Software), Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Instagram Community: Build and Engage

    Skills you'll gain: Instagram, Drive Engagement, Driving engagement, Social Media Management, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development

    Beginner · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Der Werkzeugkasten des Data Scientist

    Skills you'll gain: Rmarkdown, Data Science, Version Control, R (Software), Big Data, R Programming, General Science and Research, Software Development Tools, GitHub, Statistical Programming, Git (Version Control System), Software Versioning, Software Configuration Management, Data Analysis, Statistical Reporting, Integrated Development Environments, Software Installation

    Mixed · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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