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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Build Trustworthy AI: Measure Human Connection

    Skills you'll gain: UI/UX Research, User Research, Responsible AI, User Experience, Persona (User Experience), AI literacy, Human Computer Interaction, Data Ethics, Surveys, Artificial Intelligence, Trustworthiness, Decision Intelligence, Psychosocial Assessments, Generative AI, Psychological Evaluations, Data Collection, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Automation, Platform Trends, and Social Sales Growth

    Skills you'll gain: Regional Sales, Benchmarking, Sales Training, Sales, Sales Pipelines, Competitive Intelligence, Sales Enablement, Marketing Automation, Market Intelligence, Trend Analysis, Sales Strategy, Sales Management, Sales Operations, Sales Development, Lead Generation, Digital Brand Strategy, Customer Relationship Management (CRM) Software, Automation, Social Media Management, Global Marketing

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Developing an Experimenter's Mindset for Business

    Skills you'll gain: Constructive Feedback, Innovation, Visionary, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Product Improvement, Entrepreneurship, Business Solutions, Creative Problem-Solving, Strategic Thinking, New Business Development, Cooperation, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Problem Solving

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Communication Protocols for Project Success

    Skills you'll gain: Communication Planning, Internal Communications, Project Management, Stakeholder Management, Stakeholder Engagement, Performance Metric, Project Management Life Cycle, Report Writing, Process Improvement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Building Core Ecommerce Features

    Skills you'll gain: Full-Stack Web Development, Order Management, Order Management Systems, Responsive Web Design, UI Components, Order Processing, Web Design and Development, Web Applications, JavaScript Frameworks, React.js, Web Design, Payment Processing, Authentications, Data Validation, Secure Coding, Dashboard, Dashboard Creation, Payment Systems, Database Development, Data Integrity

    Intermediate · Course · 1 - 3 Months

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    Google Cloud

    Google Cloud 資料分析簡介

    Skills you'll gain: Data Presentation, Looker (Software), Data Visualization Software, Data Preprocessing, Data Analysis, Analytics, Google Cloud Platform, Cloud Storage, Data Warehousing, Applied Machine Learning, Data Storage, Data Storage Technologies, SQL, Query Languages, Data Sharing

    Beginner · Course · 1 - 3 Months

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    Coursera

    Data Modeling and Lakehouse Architecture with SQL

    Skills you'll gain: Star Schema, Data Modeling, Data Architecture, Database Design, Data Lakes, Data Warehousing, Database Architecture and Administration, Enterprise Modeling, SQL, Data Pipelines, Diagram Design, Database Theory, Business Logic, Data Integrity, Semantic Web, Data Storage, Business Metrics, Dimensionality Reduction, Resource Utilization, Issue Tracking

    Advanced · Course · 3 - 6 Months

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    EDUCBA

    Analyze Financial Markets with Tableau Dashboards

    Skills you'll gain: Dashboard Creation, Data Storytelling, Dashboard, Market Data, Data-Driven Decision-Making, Tableau Software, Data Presentation, Financial Market, Interactive Data Visualization, Financial Data, Financial Analysis, Storytelling, Business Intelligence, Data Analysis, Data Visualization, Data Visualization Software, Analytics, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Work with Gemini Models in BigQuery - Bahasa Indonesia

    Skills you'll gain: Gemini, Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Query Languages, Big Data

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Visualize Retention: Heatmaps & Clarity Unlocked

    Skills you'll gain: Data Storytelling, Heat Maps, Data Presentation, Statistical Visualization, Web Content Accessibility Guidelines, Customer Retention, Plot (Graphics), Data Visualization Software, Tableau Software, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Mastering PROC SQL in SAS: Analyze, Query & Optimize Data

    Skills you'll gain: Analytical Skills, Analysis, Analytics, Data Maintenance, Debugging

    Beginner · Course · 1 - 3 Months

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    Arizona State University

    Classification and Planned Experiments

    Skills you'll gain: Experimentation, Research Design, Statistical Modeling, Machine Learning Methods, Statistical Methods, Applied Machine Learning, Supervised Learning, Logistic Regression, Predictive Modeling, Machine Learning Algorithms, Statistical Programming, Model Training, Statistical Analysis, Statistical Inference, Simulation and Simulation Software, Probability & Statistics, Data Science, Data Visualization, Simulations, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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