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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Rural Marketing Strategy and Consumer Behavior

    Skills you'll gain: Market Research, Brand Management, Consumer Behaviour, Business Marketing, Marketing, Branding, Market Opportunities, Strategic Marketing, Banking Services, Product Lifecycle Management, Marketing Strategies, Banking, Business, Business Development, Case Studies, Digital Marketing, Insurance, Communication Strategies, Governance, Communication

    Mixed · Course · 1 - 3 Months

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    Packt

    Generative AI for Marketing: Advanced & Responsible

    Skills you'll gain: Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Large Language Modeling, LangChain, Data Ethics, AI Personalization, Personalized Campaigns, LLM Application, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Transfer Learning, Customer Insights, Digital Marketing, Data Science

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Personalized Campaigns, Generative AI, Data Ethics, Market Opportunities, Responsible AI, Marketing Effectiveness, Campaign Management, Content Creation, AI Integrations, Marketing Strategies, Innovation, Artificial Intelligence, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
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    21 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Advanced Email Marketing Techniques

    Skills you'll gain: Email Marketing, Email Automation, General Data Protection Regulation (GDPR), A/B Testing, Copywriting, Marketing Automation, Campaign Management, Gmail, Compliance Auditing, Data-Driven Marketing, Content Optimization, Regulation and Legal Compliance, Target Audience, Auditing, Compliance Management, Customer Relationship Management (CRM) Software, Marketing Strategy and Techniques, Marketing Planning, Market Analysis, Data Analysis

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Excel Dashboards for Business Analytics

    Skills you'll gain: Dashboard, Pivot Tables And Charts, Dashboard Creation, Excel Formulas, Statistical Analysis, Microsoft Excel, Excel Macros, Data Visualization, Performance Analysis, Key Performance Indicators (KPIs), Spreadsheet Software, People Analytics, Data Presentation, Human Resource Strategy, Business Analytics, Performance Measurement, Financial Analysis, Interactive Data Visualization, Trend Analysis, Human Resources

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    University of Washington

    Practical Predictive Analytics: Models and Methods

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Data Science, Machine Learning Methods, Predictive Analytics, Applied Machine Learning, Analytics, Data Analysis, R Programming, Model Optimization, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning, Statistics, Graph Theory, Classification Algorithms, Network Analysis, Big Data

    4.1
    Rating, 4.1 out of 5 stars
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    323 reviews

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Predictive Analytics & Modeling with Minitab

    Skills you'll gain: Data-Driven Decision-Making, Minitab, Regression Analysis, Predictive Modeling, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Analytics, Data Analysis Software, Predictive Analytics, Statistical Methods, Descriptive Statistics, Statistical Software, Statistical Modeling, Advanced Analytics, Forecasting, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    25 reviews

    Beginner · Specialization · 1 - 3 Months

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    EDUCBA

    Advanced Credit Risk & Banking Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Bank Regulations, Banking, Risk Modeling, Income Statement, Risk Management Framework, Operational Risk, Balance Sheet, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Modeling, Legal Risk, Risk Management, Commercial Banking, Compliance Management, Financial Regulation

    4.9
    Rating, 4.9 out of 5 stars
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    82 reviews

    Beginner · Specialization · 3 - 6 Months

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    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Data-Driven Marketing, Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Strategy, Customer experience strategy (CX), Digital Transformation, Data Engineering, Marketing Analytics, Marketing, MarTech, Analytics, Data Science, Innovation, Digital Brand Strategy, Applied Machine Learning, Data Processing, Marketing Effectiveness

    4.3
    Rating, 4.3 out of 5 stars
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    62 reviews

    Beginner · Specialization · 1 - 3 Months

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    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
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    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Sage Publications

    The Sage Handbook of Social Media Marketing

    Skills you'll gain: Social Media Strategy, Consumer Behaviour, Social Media Marketing, Digital Media Strategy, Social Media, Global Marketing, Paid media, Social Media Management, Social Media Analytics, Big Data, Social Media Campaigns, Social Media Content, Service Recovery, Marketing, Social Network Analysis, Marketing Communications, Market Research, Business-To-Consumer, Marketing Management, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    C

    Coursera

    Event Marketing Design in Canva

    Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Campaign Planning, Promotional Materials, Promotions and Campaigns, Design Strategies, Campaign Management, Logo Design, Data-Driven Marketing, Email Marketing, Cross-Channel Marketing, Content Performance Analysis, Social Media Campaigns, Branding, Drive Engagement, Driving engagement, Experience Design

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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