• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Florida

    The Meat We Eat

    Skills you'll gain: Food and Beverage, Food Quality Assurance And Control, Cooking, Food Safety and Sanitation, Sustainability Standards, Nutrition and Diet, Production Process, Environment and Resource Management, Manufacturing Processes, Biochemistry, Ethical Standards And Conduct, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Análisis de situaciones de negocio

    Skills you'll gain: Case Studies, Financial Analysis, Strategic Marketing, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Staff Management, Partnership Accounting, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Branding, Working Capital

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Marketing Analytics, Data-Driven Decision-Making, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    190 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    West Virginia University

    Today’s Music Industry

    Skills you'll gain: Music, Music History, Intellectual Property, Music Performance, Performing Arts, Consumer Behaviour, Event Management, Events and Conferences, Regulation and Legal Compliance, Production Process, Regulatory Compliance, Digital Transformation, Promotional Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Fashion As Design

    Skills you'll gain: Ethical Standards And Conduct, Cultural Diversity, Social Impact, Creativity, Market Trend, Creative Thinking, Product Design, Production Process, World History, Social Sciences, Consumer Behaviour, Design Elements And Principles, Personal Development, Problem Solving, Critical Thinking

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Deep Teaching Solutions

    Critical Thinking: A Brain-Based Guide for the ChatGPT Era

    Skills you'll gain: Logical Reasoning, Critical Thinking and Problem Solving, Creative Problem-Solving, Mental Concentration, Decision Intelligence, AI literacy, Behavioral Economics, Innovation, Analysis, Persuasive Communication, Self-Awareness, Verbal Communication Skills, LLM Application, Ancient History, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    201 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Marketing Strategies, Business Marketing, Go To Market Strategy, Target Market, Business Strategy, Customer Analysis, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, New Business Development, Competitive Analysis, Auditing, Resource Allocation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Managers du changement

    Skills you'll gain: Change Management, Organizational Change, Management Training And Development, Team Performance Management, Business Transformation, Leadership and Management, Behavior Management, Organizational Development, Culture Transformation, Leadership Development, Professional Development, Business Priorities, Behavioral Management, Collaboration, Strategic Leadership, Cooperation, Prioritization, Resource Allocation, Drive Engagement, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    Y

    Yale University

    The Psychology of Negotiation: How to Find Elegant Trades

    Skills you'll gain: Negotiation, Price Negotiation, Conflict Management, Sales, Persuasive Communication, Communication, Closing (Sales), Collaboration, Value Propositions, Team Collaboration, Strategic Thinking, Behavioral Economics, Psychology, Active Listening

    5
    Rating, 5 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Analysis, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Strategic Marketing, Business Research, Correlation Analysis, Marketing, Marketing Strategies, Exploratory Data Analysis, Data-Driven Decision-Making, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    125 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Trastorno por Déficit de Atención con Hiperactividad (TDAH)

    Skills you'll gain: Autism Spectrum Disorders, Clinical Psychology, Developmental Disabilities, Psychiatry, Mental Health Diseases and Disorders, Disabilities, Mental and Behavioral Health, Child Development, Treatment Planning, Pediatrics, Clinical Assessment, Patient Treatment, Behavior Management, Psychological Evaluations, Patient Evaluation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    230 reviews

    Beginner · Course · 1 - 4 Weeks

1…474849…141

In summary, here are 10 of our most popular consumer behavior courses

  • Effective Marketing in the Global Marketplace: Coursera
  • The Meat We Eat: University of Florida
  • Análisis de situaciones de negocio: IESE Business School
  • Brand Management: Strategies for a Strong Brand: Coursera
  • Today’s Music Industry: West Virginia University
  • Fashion As Design: The Museum of Modern Art
  • Critical Thinking: A Brain-Based Guide for the ChatGPT Era: Deep Teaching Solutions
  • Marketing Channel Benefits: Emory University
  • Managers du changement: ESSEC Business School
  • The Psychology of Negotiation: How to Find Elegant Trades: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok