• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Community: Build and Engage

    Skills you'll gain: Instagram, Drive Engagement, Driving engagement, Social Media Management, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Visualize Data Using Tableau Desktop

    Skills you'll gain: Tableau Software, Data Presentation, Presentations, Data Storytelling, Interactive Data Visualization, Dashboard, Data Visualization Software, Dashboard Creation, Data Visualization, Advanced Analytics, Data Analysis, Statistical Visualization, Analytics, Data-Driven Decision-Making, Data Access, Storytelling, Data Integration, Data Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Python Data Science: pandas, Matplotlib, and Seaborn

    Skills you'll gain: Seaborn, Matplotlib, Data Transformation, Plot (Graphics), Pandas (Python Package), Data Manipulation, Data Visualization Software, NumPy, Data Visualization, Data Analysis, Scatter Plots, Data Science, Jupyter, Graphing, Data Processing, Box Plots, Python Programming, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Amazon Connect Contact Lens Fundamentals

    Skills you'll gain: Call Center Experience, Customer Analysis, Customer experience improvement, Customer Insights, Customer Service, Trend Analysis, Taking Meeting Minutes, Text Mining, Employee Coaching, System Implementation

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Examining BigQuery Billing Data in Google Sheets

    Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Data Analysis Software, Real Time Data, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica

    Skills you'll gain: Analytics, Digital Analysis, Data Sharing, People Analytics, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Spatial Analysis, Mathematical Modeling, Data Collection, Performance Reporting, Predictive Modeling, Innovation, Learning Styles, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Data-Driven and Ethical Sales Strategies

    Skills you'll gain: Closing (Sales), Sales Prospecting, Selling Techniques, Overcoming Objections, Sales, Prospecting and Qualification, Sales Process, Sales Development, Sales Strategy, Sales Enablement, Sales Management, Sales Pipelines, Customer Relationship Management (CRM) Software, Sales Operations, Lead Generation, Digital Brand Strategy, Negotiation, Business Ethics, Marketing Automation, Demand Generation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Configuring MongoDB Atlas with BigQuery Dataflow Templates

    Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Cloud-Based Integration, Data Integration, Data Migration, Data Analysis

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Data Science and Statistical Methods

    Skills you'll gain: Statistical Methods, Exploratory Data Analysis, Data Quality, Statistics, Data Science, Data Analysis, Statistical Analysis, Probability & Statistics, Data Storage, Data Collection, Data Management, Data Pipelines, Statistical Machine Learning, Data-Driven Decision-Making, Probability Distribution, Machine Learning, Linear Algebra

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    AI Code Generation for Everyone

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Vibe coding, HTML and CSS, Web Design and Development, AI literacy, Generative AI, Web Development, Web Applications, Python Programming, Data Analysis, Data Mining, AI Workflows, Simulations, Debugging

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Master Decision Theory & Frameworks

    Skills you'll gain: Risk Analysis, Data-Driven Decision-Making, Strategic Decision-Making, Decision Intelligence, Decision Making, Data Analysis, Risk Management, Analytics, Risk Appetite, Complex Problem Solving, Strategic Thinking, Organizational Strategy, Microsoft Excel, Probability, Quantitative Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize AI: Build Robust Ensemble Models

    Skills you'll gain: Model Deployment, Model Evaluation, Model Optimization, Data-Driven Decision-Making, Applied Machine Learning, A/B Testing, Statistical Machine Learning, Machine Learning Methods, Predictive Modeling, Machine Learning, Predictive Analytics, Statistical Hypothesis Testing, Statistical Methods, Machine Learning Algorithms, Performance Analysis, Statistical Analysis, Regulatory Requirements

    Intermediate · Course · 1 - 4 Weeks

1…463464465…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok