• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Key KPIs

    Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Causes of Racial Inequity in Healthcare

    Skills you'll gain: Health Disparities, Health Equity, Social Determinants Of Health, Social Justice, Health Policy, Medicaid, Health Systems, Diversity Awareness, Healthcare Ethics, Health Care, Managed Care, Socioeconomics, Healthcare Industry Knowledge, Medicare, Diversity Training, AI literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Corporate Strategy, Organizational Strategy, Business Strategies, Market Dynamics, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Innovation, Policy Analysis, Research, and Development, Coordination

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Our Share: Employee Ownership as a Wealth Sharing Tool

    Skills you'll gain: Equities, Employee Relations, Social Justice, Program Implementation, Compensation Management, Case Studies, Economics, Policy, and Social Studies, Economic Development, Collaboration, Community Development, Entrepreneurship, Leadership and Management, Business Transformation, Succession Planning, Research, Business Development

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Michigan State University

    Digital Painting Specialization

    Skills you'll gain: Color Theory, Digital Design, Graphics Software, Creative Design, Visual Storytelling, Creativity, Design Software, Design

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 - Launch Your Own Cryptocurrency Solana Token

    Skills you'll gain: Market Liquidity, Marketing Strategies, Marketing Planning, Marketing, Promotional Strategies, Token Optimization, Blockchain, Promotions and Campaigns, Social Media Strategy, Product Promotion, Digital Assets, Social Media, Content Creation, Scalability, Command-Line Interface

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Measuring and Modeling Impact in Evaluations

    Skills you'll gain: Program Evaluation, Nutritional Assessment, Maternal Health, Nutrition and Diet, Child Health, Data Collection, Epidemiology, Public Health and Disease Prevention, Mathematical Modeling, Predictive Modeling, Childbirth, Statistical Modeling, Demography

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    'Their' World and How You Define It

    Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Empathy, Intercultural Competence, Cultural Sensitivity, Workplace inclusivity, Social Justice, Cultural Diversity, Empowerment, Social Impact, Self-Awareness, Innovation, Productivity, Autism Spectrum Disorders

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Radio y Televisión Española

    Búsqueda avanzada y verificación de información

    Skills you'll gain: Image Analysis, Research, digital literacy, Fraud detection, Social Network Analysis, Investigation, Journalism, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI CERTs

    Design Strategy, Future Trends & Implementation with AI

    Skills you'll gain: Digital Transformation, New Product Development, Innovation, Design Thinking, Customer experience improvement, Web Content Accessibility Guidelines, Product Strategy, User Experience, Product Development, Customer experience strategy (CX), Journey Mapping, Customer Engagement, Emerging Technologies

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Doing Business in Latin America

    Skills you'll gain: Sustainable Business, Innovation, Economic Development, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Business Strategy, Market Opportunities, Corporate Strategy, Entrepreneurship, Environmental Issue, Business Development, Competitive Analysis, Business Economics, Natural Resource Management, Growth Strategies, Digital Transformation, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    كيفية استخدام البرنامج إيزيل لوسائل التواصل الاجتماعي

    Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Photo Editing, Account Management, Project Design

    Beginner · Guided Project · Less Than 2 Hours

1…456457458…585

In summary, here are 10 of our most popular social media marketing courses

  • Track Key KPIs: Coursera
  • Causes of Racial Inequity in Healthcare: University of Michigan
  • Estratégia competitiva: Ludwig-Maximilians-Universität München (LMU)
  • Our Share: Employee Ownership as a Wealth Sharing Tool: Rutgers the State University of New Jersey
  • Digital Painting Specialization: Michigan State University
  • 2026 - Launch Your Own Cryptocurrency Solana Token: Alex Genadinik
  • Measuring and Modeling Impact in Evaluations: Johns Hopkins University
  • 'Their' World and How You Define It: University of Colorado Boulder
  • Búsqueda avanzada y verificación de información: Radio y Televisión Española
  • Design Strategy, Future Trends & Implementation with AI: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok