Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Marketing, Marketing Management, Business Marketing, Market Analysis, Competitive Analysis, Performance Analysis
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Generative AI, Financial Forecasting, Predictive Modeling, Financial Modeling, Financial Data, Market Data, Predictive Analytics, Financial Analysis, Portfolio Management, Advanced Analytics, Risk Management, Spreadsheet Software, Financial Reporting, Interactive Data Visualization, Analysis, Power BI, Automation
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Dashboard, Azure Synapse Analytics, Microsoft Azure, Transact-SQL, Microsoft SQL Servers, Data Storage, Data Presentation, Data Architecture, Performance Tuning, Query Languages, SQL, NoSQL, Data Processing, Cloud Solutions, Analytics, Cloud Computing Architecture, Process Optimization, Data Modeling, System Monitoring, Scalability
Intermediate · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Analytics, Data Science, Data Processing, Feature Engineering, Machine Learning, Telemarketing, Application Deployment
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Key Performance Indicators (KPIs), Consumer Behaviour, E-Commerce, Performance Measurement, Customer Insights, Market Analysis
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, ChatGPT, Microsoft Excel, Generative AI, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Exploratory Data Analysis, Data Visualization, Statistical Analysis, Automation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Presentations, Marketing, Storytelling, Multimedia, Branding, Generative AI, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours