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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    Statistics & Mathematics for Data Science & Data Analytics

    Skills you'll gain: Probability & Statistics, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Analytics, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 3 Months

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    Edureka

    MySQL for Data Analytics and Business Intelligence

    Skills you'll gain: MySQL, Business Intelligence, Role-Based Access Control (RBAC), SQL, Data Storytelling, Relational Databases, Data Visualization Software, Databases, Data Access, Query Languages, Data Transformation, Performance Tuning

    4
    Rating, 4 out of 5 stars
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    29 reviews

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Visualization, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

    4.8
    Rating, 4.8 out of 5 stars
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    26 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Whizlabs

    Power BI: Data Analytics and Data Preparation

    Skills you'll gain: Data Transformation, Power BI, Data-Driven Decision-Making, Data Integration, Data Cleansing, Data Manipulation, Data Modeling, Business Intelligence, Data Visualization Software, Data Quality, Data Import/Export, Data Analysis, Analytics

    4.2
    Rating, 4.2 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Financial Analytics in RStudio: Identify Profit Drivers

    Skills you'll gain: Operational Analysis, Performance Analysis, Performance Improvement, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Operations Management, Operating Expense, Plot (Graphics), Waterfall Methodology

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Azure Data Engineering: Cosmos DB, SQL & Analytics

    Skills you'll gain: Dashboard, Azure Synapse Analytics, Microsoft Azure, Transact-SQL, Microsoft SQL Servers, Data Storage, Data Presentation, Data Architecture, Performance Tuning, Query Languages, SQL, NoSQL, Data Processing, Cloud Solutions, Analytics, Cloud Computing Architecture, Process Optimization, Data Modeling, System Monitoring, Scalability

    Intermediate · Course · 1 - 4 Weeks

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    Universidad Austral

    Proyecto Final - Programa Especializado en Marketing Digital

    Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

    4.9
    Rating, 4.9 out of 5 stars
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    68 reviews

    Beginner · Course · 1 - 4 Weeks

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    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

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    LearnKartS

    AI Marketing: Grow Your Brand with AI Tools

    Skills you'll gain: Email Marketing, AI Personalization, Marketing Automation, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Social Media Marketing, Blogs, Content Creation, Web Analytics and SEO, Customer experience improvement, Web Content, Social Media, Customer Engagement, Generative AI, Automation

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Statistics & Mathematics for Data Science & Data Analytics: Packt
  • MySQL for Data Analytics and Business Intelligence: Edureka
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • GenAI for Digital Marketing and Ecommerce Analysts: Coursera
  • Power BI: Data Analytics and Data Preparation: Whizlabs
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • Financial Analytics in RStudio: Identify Profit Drivers: Coursera
  • Azure Data Engineering: Cosmos DB, SQL & Analytics: Coursera
  • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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