Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Deep Learning, Natural Language Processing, Applied Machine Learning, Text Mining
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, Query Languages, Data Access, Gemini, Big Data, SQL, Ad Hoc Analysis, Analysis
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Natural Language Processing, Model Evaluation, Embeddings, Text Mining, Artificial Intelligence, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Machine Learning, Unsupervised Learning, Dimensionality Reduction
Mixed · Course · 1 - 3 Months

Skills you'll gain: Dimensionality Reduction, R Programming, Time Series Analysis and Forecasting, Applied Machine Learning, Unsupervised Learning, Predictive Modeling, Machine Learning, Text Mining, Classification Algorithms, Artificial Neural Networks, Data Mining, Feature Engineering, Data Preprocessing, Model Evaluation, Exploratory Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Security, Web Analytics and SEO, Apache, Public Key Infrastructure, User Accounts, Control Panels, Data Security, Encryption, Web Servers, PHP (Scripting Language), System Configuration, Performance Tuning, Server Administration
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Generative AI, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Cloud Infrastructure, Big Data, Model Deployment, Natural Language Processing, Prompt Engineering, Machine Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Keyword Research, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Generative AI, Report Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adaptability, Prioritization, Continuous Improvement Process, Goal Setting, Process Improvement, Data Management, Smart Goals, Team Management, Business Workflow Analysis, Collaboration, Technology Solutions, Change Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Drive Engagement, Social Media Management, Social Media Content, Community Development, Discussion Facilitation, Content Strategy
Beginner · Course · 1 - 4 Weeks