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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Analyze and Act on Audience Insights

    Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • H

    H2O.ai

    H2O Driverless AI Starter Course

    Skills you'll gain: Data Preprocessing, Predictive Modeling, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Analysis, Machine Learning, Model Evaluation, Model Deployment, Interactive Data Visualization, Data Import/Export, Virtual Environment

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Loading Your Own Data into BigQuery

    Skills you'll gain: Data Import/Export, Extract, Transform, Load, Google Cloud Platform, Data Warehousing, Big Data, Database Design, Data Analysis

    Beginner · Project · Less Than 2 Hours

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    Real Madrid Graduate School Universidad Europea

    Must-Know Concepts - Basic requirements for data analysis

    Skills you'll gain: Data Presentation, Matplotlib, Analytics, Probability Distribution, Data Processing, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Packt

    Natural Language Processing - Transformers with Hugging Face

    Skills you'll gain: Hugging Face, Large Language Modeling, Transfer Learning, Text Mining, Semantic Web, Tensorflow, PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Embeddings, Python Programming, Applied Machine Learning, Unsupervised Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Pearson

    SQL for Any IT Professional: Unit 4

    Skills you'll gain: SQL, Database Management, Query Languages, Relational Databases, Database Design, Data Analysis, Data Integrity, Data Manipulation, User Accounts

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Next.js Ecommerce - Build a Shopping Platform From Scratch

    Skills you'll gain: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, Data Validation, User Interface (UI) Design, Search Engine Optimization, Web Applications, JavaScript Frameworks, Authentications, User Interface (UI), React.js, Payment Processing, E-Commerce, PostgreSQL, Dashboard, Database Development, Object-Relational Mapping, Product Improvement, Real Time Data

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Packt

    RNN Architecture and Sentiment Classification

    Skills you'll gain: Recurrent Neural Networks (RNNs), PyTorch (Machine Learning Library), Text Mining, Artificial Neural Networks, Natural Language Processing, Classification Algorithms, Deep Learning, Applied Machine Learning, Network Architecture, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Pearson

    Skill Up with Python: Data Science and Machine Learning Recipes

    Skills you'll gain: Pandas (Python Package), Web Scraping, Python Programming, Jupyter, Image Analysis, Data Manipulation, Computer Vision, Data Analysis, Natural Language Processing, Data Visualization Software, Matplotlib, Data Import/Export, Unstructured Data, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Skillshare

    Freelance Video Editing: Build Strong Client Relationships

    Skills you'll gain: Constructive Feedback, Sales Presentation, Client Services, Rapport Building, Video Editing, Active Listening, Customer Relationship Building, Expectation Management, Relationship Management, Video Production, Professional Networking, Organizational Skills

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    Complete SAS Guide - Learn SAS and Become a Data Ninja

    Skills you'll gain: SAS (Software), Data Import/Export, Data Manipulation, Predictive Modeling, Statistical Analysis, SQL, Logistic Regression, Regression Analysis, R (Software), Data Analysis, Pandas (Python Package), Excel Macros, Statistical Hypothesis Testing, Software Installation, Data Cleansing, System Configuration

    Beginner · Course · 3 - 6 Months

  • Status: New
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    B

    Board Infinity

    Hootsuite for Beginners: Hands-On Social Media Management

    Skills you'll gain: Social Media Content, Content Performance Analysis, Brand Awareness, Social Media Strategy, Brand Management, Performance Analysis, Instagram

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze and Act on Audience Insights: Coursera
  • H2O Driverless AI Starter Course: H2O.ai
  • Loading Your Own Data into BigQuery: Google Cloud
  • Must-Know Concepts - Basic requirements for data analysis: Real Madrid Graduate School Universidad Europea
  • Natural Language Processing - Transformers with Hugging Face: Packt
  • SQL for Any IT Professional: Unit 4: Pearson
  • Next.js Ecommerce - Build a Shopping Platform From Scratch: Packt
  • RNN Architecture and Sentiment Classification: Packt
  • Skill Up with Python: Data Science and Machine Learning Recipes: Pearson
  • Freelance Video Editing: Build Strong Client Relationships: Skillshare

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