Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Social Media Campaigns, Content Scheduling, Social Media Management, Social Media, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Campaign Management, Digital Marketing Tools, Campaign Planning, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Dashboard Creation, Data Governance, Digital Transformation, Data Modeling, Pivot Tables And Charts, Real Time Data, Google Cloud Platform, Dataflow, Data Storage, Data Management, Data Presentation, Cloud Storage, Data Transformation, Statistical Reporting, Data Analysis, Data Analysis Software, Performance Tuning, SQL
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Analytics, Conversion Funnel Analysis, Sales Strategy, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Insights, Customer Engagement, Consumer Behaviour, Regression Analysis, Analysis, Statistical Analysis, Target Market, Decision Tree Learning, Decision Making, Journey Mapping, Logistic Regression, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Entrepreneurial Finance, Fundraising, Innovation, Presentations, Financial Management, Oral Expression, Competitive Analysis, Business Strategy, Financial Analysis, Strategic Partnership, Investments, Market Analysis, Strategic Thinking, Negotiation, Business Metrics, Market Trend
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis, Analysis, Analytical Skills
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Banking Services, Investments, Financial Regulations, Investment Management, Financial Sales, Financial Trading, Financial Analysis, Bank Regulations, Economic Development, Law, Regulation, and Compliance, Behavioral Economics, Brokerage, Market Analysis, Securities Trading, Asset Management, Mergers & Acquisitions, Underwriting
Beginner · Course · 1 - 4 Weeks

Chris Croft Training
Skills you'll gain: People Management, Strategic Marketing, People Development, Operational Efficiency, Marketing Communications, Entrepreneurship, Talent Management, Sales Strategy, Growth Strategies, Sales Management, Marketing Strategies, Business Leadership, Human Resources Management and Planning, Business Operations, Profit and Loss (P&L) Management, Business Management, Business Planning, Leadership, Leadership and Management, Strategic Leadership
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Analytics, Statistical Machine Learning, Google Cloud Platform, Model Evaluation, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Instagram, Content Creation, Social Media Content, Social Media Management, Content Development and Management, Content Management, Content Strategy, Workflow Management, Branding
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Trigonometry, Probability, Data Analysis, Probability & Statistics, Data Literacy, Statistical Analysis, Algebra, Probability Distribution, Descriptive Statistics, Mathematical Modeling, Graphing, Applied Mathematics, Statistics, Arithmetic
Beginner · Course · 1 - 4 Weeks