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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Northeastern University

    Foundations for Data Analytics Part 1

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Pandas (Python Package), Unsupervised Learning, Data Analysis, Statistical Analysis, Data Manipulation, Machine Learning Algorithms, Computational Thinking, Data Processing, Data Cleansing, Data Visualization, Python Programming

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Marketing e a Jornada do Cliente

    Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Michigan

    Introduction to Machine Learning in Sports Analytics

    Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Machine Learning Methods, Statistical Machine Learning, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Machine Learning, Data Analysis, Python Programming, Random Forest Algorithm

    4.7
    Rating, 4.7 out of 5 stars
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    27 reviews

    Intermediate · Course · 1 - 4 Weeks

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    UBITS

    Introducción al marketing con Google Ads

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Tecnológico de Monterrey

    Marketing en Redes Sociales Proyecto Final

    Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management

    4.5
    Rating, 4.5 out of 5 stars
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    100 reviews

    Beginner · Course · 1 - 3 Months

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    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.4
    Rating, 4.4 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

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    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
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    687 reviews

    Beginner · Course · 1 - 4 Weeks

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    Edureka

    Mastering Power BI for Data Analytics & Storytelling

    Skills you'll gain: Relational Databases, Data Modeling, Database Management, Data Analysis Expressions (DAX), Advanced Analytics, Data Management, Data Governance, Microsoft Excel, Amazon Web Services, Data Integration, Data Security, Cloud Computing, Data Warehousing, Data Integrity, Data Manipulation, Data Access, Spreadsheet Software, Cloud Applications, Anomaly Detection, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
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    27 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

    4.5
    Rating, 4.5 out of 5 stars
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    102 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Edureka

    Power BI for Data Science and Analytics

    Skills you'll gain: Analytics, Anomaly Detection, Machine Learning

    4.2
    Rating, 4.2 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Marketing Fundamentals Mastery: Apply, Analyze & Evaluate

    Skills you'll gain: Digital Marketing, Market Analysis, Branding, Product Lifecycle Management

    Mixed · Course · 1 - 3 Months

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    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Regression Analysis, Marketing Analytics, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations for Data Analytics Part 1: Northeastern University
  • Marketing e a Jornada do Cliente: Fundação Instituto de Administração
  • Introduction to Machine Learning in Sports Analytics: University of Michigan
  • Introducción al marketing con Google Ads: UBITS
  • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Mastering Power BI for Data Analytics & Storytelling: Edureka
  • Prompt Engineering Generative AI for Marketing & Advertising: Coursera
  • Power BI for Data Science and Analytics: Edureka

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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