• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Strategic Planning

    Skills you'll gain: Strategic Thinking, Critical Thinking and Problem Solving, Strategic Decision-Making, Planning, Case Studies, Contingency Planning, Organizational Strategy, Complex Problem Solving, Proactivity, Data-Driven Decision-Making, Forecasting, Business Strategies, Data Literacy, Analysis, Trend Analysis, Critical Thinking, Logical Reasoning, Dealing With Ambiguity, Risk Analysis, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Video Editing Efficiency: Enhance Your Editing Workflow

    Skills you'll gain: Data Storage, Data Storage Technologies, Video Editing, Data Maintenance, Editing, Video Production, File Management, Cloud Storage, Data Management, Post-Production, Data Loss Prevention

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    No-Code Web Mastery: WordPress, Shopify, Wix & More

    Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, Web Analytics and SEO, WordPress, No-Code Development, Search Engine Optimization, Supply Chain, Supplier Relationship Management, Order Fulfillment, Blogs, Web Design, Web Development, Content Management Systems, Order Management, Web Design and Development, Shipping and Receiving, Performance Analysis, Web Frameworks, Web Development Tools

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Advanced Negotiation Strategies for Procurement Leaders

    Skills you'll gain: Procurement, Strategic Sourcing, Contract Negotiation, Negotiation, Price Negotiation, Supplier Management, Supplier Relationship Management, Proposal Development, Cost Estimation, Estimation, Cost Reduction, Cost Benefit Analysis, Microsoft Excel, Data-Driven Decision-Making, Risk Management, Service Level

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Research Reports, Market Analysis, Business Requirements, Market Share, Marketing, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Find Clients as a Creative Freelancer: 5 Proven Methods

    Skills you'll gain: Sales Prospecting, Business Strategy, Proposal Writing, Business Planning, Sales Presentation, Client Services, Portfolio Management, Strategic Thinking, Prospecting and Qualification, Customer Acquisition Management, Business Correspondence, Direct Selling, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Introduction to Responsible AI - Français

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, AI literacy, AI Product Strategy, AI Integrations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    AI-Enhanced Presentations Captivating Audiences with TOME

    Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Prompt Engineering Tools, Document Management, Graphic and Visual Design, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    ChatGPT for Teachers in Education

    Skills you'll gain: Instructional Strategies, Digital pedagogy, Student Engagement, Prompt Engineering Tools

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Storytelling: Write Compelling Stories

    Skills you'll gain: TikTok, Visual Storytelling, Storytelling, Content Creation, Video Production, Scripting, Writing

    Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Strategic Healthcare Workforce Management

    Skills you'll gain: Workforce Planning, Workforce Management, Human Resource Strategy, Medical Management, Human Resources Management and Planning, Workforce Development, Community Health, Human Capital, Performance Measurement, Health Care Administration, Health Administration, Talent Management, Employee Surveys, Interviewing Skills, Needs Assessment, Employee Performance Management, Demand Planning, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Innovation in Government: Navigating the Age of AI

    Skills you'll gain: Innovation, AI Enablement, AI Product Strategy, Artificial Intelligence, Initiative and Leadership, AI literacy, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

1…408409410…519

In summary, here are 10 of our most popular marketing strategy courses

  • Professional Skills: Strategic Planning: Arizona State University
  • Video Editing Efficiency: Enhance Your Editing Workflow: Skillshare
  • No-Code Web Mastery: WordPress, Shopify, Wix & More: LearnKartS
  • Advanced Negotiation Strategies for Procurement Leaders: Coursera
  • Uncover Market Insights: Research Essentials: Coursera
  • Find Clients as a Creative Freelancer: 5 Proven Methods: Skillshare
  • Introduction to Responsible AI - Français: Google Cloud
  • AI-Enhanced Presentations Captivating Audiences with TOME: Coursera
  • ChatGPT for Teachers in Education: Packt
  • TikTok Storytelling: Write Compelling Stories: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok