• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, System Implementation, Case Studies, Business-To-Consumer, Solution Architecture, Product Management, Order Management, User Requirements Documents, Technical Documentation, Project Management, Quality Assurance, Customer experience improvement, Project Planning, Payment Processing and Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Using BigQuery Machine Learning for inference

    Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Intermediate Python – Libraries, Tools & Practical Projects

    Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Data Visualization, JSON, Dashboard, Data Visualization Software, Jupyter, Web Applications

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    AWS Developer: Unit 5

    Skills you'll gain: Amazon CloudWatch, AWS Kinesis, Application Performance Management, System Monitoring, Cloud Applications, Performance Tuning, Real Time Data, Analytics, Amazon S3, Continuous Monitoring, Debugging, Anomaly Detection, Network Troubleshooting, Ad Hoc Analysis, Query Languages

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Closing Tactics for High-Value Deals

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Upselling, Customer Relationship Management, Sales Presentation, Customer Analysis, Negotiation, Price Negotiation, Contract Negotiation, Virtual Teams, Customer Retention, Cross-Channel Marketing, Account Management, Personalized Service, Customer Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    LearnKartS

    Certified Business Analysis Professional Practice Exam

    Skills you'll gain: Business Analysis, Analysis, Business Process, Business Requirements, Business Process Modeling, Requirements Analysis, Stakeholder Engagement, Customer Relationship Management, Risk Management, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Español

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Extract, Analyze, and Translate Text from Images with the Cloud ML APIs

    Skills you'll gain: Cloud API, Natural Language Processing, Google Cloud Platform, Text Mining, Image Analysis, Cloud-Based Integration, Computer Vision, Network Analysis, Web Design

    Advanced · Project · Less Than 2 Hours

  • C

    Coursera

    Créer un Business Model Canva avec Mural

    Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, New Business Development, Business Planning, Telecommuting, Business Strategy, Value Propositions, Collaborative Software

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Offloading Financial Mainframe Data into BigQuery and Elastic Search

    Skills you'll gain: Dashboard, Kibana, Google Cloud Platform, Cloud Computing, Data Import/Export, Financial Data, Mainframe Computing, Dataflow, Big Data, Exploratory Data Analysis, SQL, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Wie können Sie mit Pinterest Shopping starten

    Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media

    Beginner · Guided Project · Less Than 2 Hours

1…399400401…451

In summary, here are 10 of our most popular marketing analytics courses

  • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
  • Using BigQuery Machine Learning for inference: Google Cloud
  • Intermediate Python – Libraries, Tools & Practical Projects: Packt
  • Customer Segmentation with K-Means: Model & Visualize: EDUCBA
  • AWS Developer: Unit 5: Pearson
  • Advanced Closing Tactics for High-Value Deals: LearnQuest
  • Certified Business Analysis Professional Practice Exam: LearnKartS
  • Gemini for Data Scientists and Analysts - Español: Google Cloud
  • Extract, Analyze, and Translate Text from Images with the Cloud ML APIs: Google Cloud
  • Créer un Business Model Canva avec Mural: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok