• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Techniques, Causal Inference & Business Optimization

    Skills you'll gain: Root Cause Analysis, Data Ethics, Responsible AI, Law, Regulation, and Compliance, Retrieval-Augmented Generation, LLM Application, Operations Research, Regulatory Compliance, Strategic Decision-Making, Apache Kafka, Pareto Chart, Operational Analysis, Decision Intelligence, Stakeholder Communications, Revenue Management, Large Language Modeling, Real Time Data, Statistical Inference, General Data Protection Regulation (GDPR), Reinforcement Learning

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Approche agile et design thinking

    Skills you'll gain: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, Team Oriented, User Research, Persona Development, Usability Testing, User Feedback, User Centered Design, Value Propositions, Innovation, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Market Insights: Research Essentials

    Skills you'll gain: Market Research, Business Research, Research Reports, Market Analysis, Business Requirements, Market Share, Marketing, Business Analysis, Project Scoping, Requirements Elicitation, Project Documentation, Business Priorities, Stakeholder Engagement, Market Trend, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Birla Institute of Technology & Science, Pilani

    Logic for Computer Science

    Skills you'll gain: Computational Logic, Logical Reasoning, Deductive Reasoning, Theoretical Computer Science, Analytical Skills, Programming Principles, Data Analysis, Computer Programming, Algorithms, Verification And Validation, Process Modeling, Software Development, Machine Learning

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Foundations of Mass Communication & Media

    Skills you'll gain: Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Electronic Media, Marketing and Public Relations, Communication, Economics, Policy, and Social Studies, Culture, Social Media, Digital Communications

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment intégrer des applications sur Canva

    Skills you'll gain: Canva (Software), Design, Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Multimedia, Data Import/Export, Content Marketing, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Foundations of No-Code AI for Real-World Applications

    Skills you'll gain: Data Ethics, No-Code Development, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Data Cleansing, Data Preprocessing, Artificial Intelligence, Data Quality, AI literacy, Human Computer Interaction, Business Solutions, Machine Learning, Data Wrangling, Business Metrics, Data Storytelling, Generative AI, Business Analytics, Data Validation, Dashboard, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Richte dein Budget und deine Werbung auf Facebook ein

    Skills you'll gain: Meta Ads Manager, Facebook, Marketing Budgets, Budget Management, Online Advertising, Advertising Campaigns, Advertising, Paid media, Social Media Management, Social Media Campaigns, Social Media, Social Media Analytics, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Promotional Materials Every Musician Needs

    Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Video Production, Videography, Web Presence, Promotional Strategies, Product Promotion, Writing, Photography, Layout Design, Copywriting, Business Writing, Music, Content Creation, Branding, Brand Management, Target Audience, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Generative AI for Innovative Business Branding

    Skills you'll gain: Brand Strategy, Prompt Engineering, Branding, Brand Marketing, Brand Management, AI Personalization, Digital Brand Strategy, Generative AI, AI Enablement, Prompt Engineering Tools, Customer experience improvement, Content Marketing, Customer Engagement, Responsible AI, Content Creation, Business Ethics, Customer Service, Marketing Analytics, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply New Features in Premiere Pro CC

    Skills you'll gain: Motion Graphics, Graphic and Visual Design Software, Graphical Tools, Color Matching, Content Creation, Music

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data-Driven Decision Making in Account Management

    Skills you'll gain: Key Performance Indicators (KPIs), Budget Management, Performance Analysis, Performance Metric, Financial Management, Financial Data, Performance Measurement, Account Strategy, Data Analysis, Account Management, Performance Reporting, Analytics, Data-Driven Decision-Making, Customer Analysis, Data Visualization Software, Customer Data Management, Power BI, Customer Insights, Budgeting, Microsoft Copilot

    Advanced · Course · 1 - 4 Weeks

1…398399400…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok