• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Impacto digital sostenible: ecosistemas de startups AgriTech

    Skills you'll gain: Digital Transformation, Corporate Sustainability, Strategic Partnership, Financial Inclusion, digital literacy, Sustainable Business, Emerging Technologies, Corporate Strategy, New Business Development, Innovation, Market Opportunities, Market Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer un calendrier de contenu pour tweeter en continuité

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Scheduling, Calendar Management, Drive Engagement, User Accounts, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Faites prospérer votre entreprise avec Goldman Sachs 10,000 Women

    Skills you'll gain: Feasibility Studies, Market Opportunities, Growth Strategies, Business Development, Business Planning, Entrepreneurship, Business Strategy, Strategic Thinking, Proposal Development, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Grow Brand Mentions

    Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Brand Management, Data-Driven Marketing, Statistical Reporting, Market Share, Social Media Analytics, Research Reports, Google Analytics, Business Metrics, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Market Opportunities, Continuous Monitoring, Digital Marketing, Digital Marketing Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Blockchain Architectures

    Skills you'll gain: Blockchain, Interoperability, Network Architecture, Solution Architecture, Enterprise Architecture, Cryptography, Identity and Access Management, Emerging Technologies, Cryptographic Protocols, Quantum computing, Systems Integration, Semantic Web, Information Privacy, Enterprise Security, Technology Strategies, Threat Management, Requirements Analysis, Prototyping

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Cybersecurity Strategies for AI-Driven Organizations

    Skills you'll gain: Threat Modeling, Responsible AI, MITRE ATT&CK Framework, Cyber Security Strategy, Data Ethics, Cyber Security Assessment, Cybersecurity, Penetration Testing, IT Security Architecture, Cyber Risk, Data Loss Prevention, Vulnerability Assessments, Exploitation techniques, Data Security, Incident Response, Tensorflow

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Strategic Issue Identification & Environmental Assessment

    Skills you'll gain: Strategic Planning, Competitive Analysis, Strategic Thinking, Strategic Decision-Making, Conflict Management, Discussion Facilitation, Organizational Strategy, Business Planning, Analysis, Risk Analysis, Strategic Leadership, Strategic Prioritization, Environmental Monitoring, Stakeholder Analysis, Public Policies, Leadership Development, Public Administration

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Criterios ASG: Ambientales, Sociales y de Gobernanza

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Governance, Sustainability Standards, Law, Regulation, and Compliance, Regulatory Compliance, Corporate Sustainability, Sustainable Business, Environmental Regulations, Environmental Issue, Governance Risk Management and Compliance, Sustainability Reporting, Business Ethics, Corporate Strategy, Social Impact, Climate Change Mitigation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development for AI-Enhanced Email Marketer

    Skills you'll gain: LinkedIn, Email Marketing, Email Automation, Campaign Management, Marketing Automation, Interviewing Skills, Professional Networking, Marketing, Marketing Strategies, Data-Driven Marketing, Marketing Communications, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Gestión de ventas sin fricción

    Skills you'll gain: Sales Management, Sales Enablement, Sales Process, Sales Training, Employee Onboarding, Sales Strategy, Employee Coaching, New Hire Orientations, Training Programs, Team Performance Management, Management Training And Development, Process Design, Team Management, Employee Training, Target Audience, Process Development, Recruitment, Consumer Behaviour, Recruitment Strategies, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Gantt Chart with Lucidchart

    Skills you'll gain: Timelines, Project Schedules, Scheduling, Project Management, Project Controls, Project Management Software, Project Planning, Coordinating, Dependency Analysis

    Beginner · Guided Project · Less Than 2 Hours

1…392393394…519

In summary, here are 10 of our most popular marketing strategy courses

  • Impacto digital sostenible: ecosistemas de startups AgriTech: Banco Interamericano de Desarrollo
  • Créer un calendrier de contenu pour tweeter en continuité: Coursera
  • Online Influence and Persuasion: Johns Hopkins University
  • Faites prospérer votre entreprise avec Goldman Sachs 10,000 Women: Goldman Sachs
  • Track & Grow Brand Mentions: Coursera
  • Advanced Blockchain Architectures: LearnQuest
  • Cybersecurity Strategies for AI-Driven Organizations: Coursera
  • Strategic Issue Identification & Environmental Assessment: John Wiley & Sons
  • Criterios ASG: Ambientales, Sociales y de Gobernanza: Universidad Nacional Autónoma de México
  • Career Development for AI-Enhanced Email Marketer: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok