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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Product Recommender System: OpenAI Text Embedding

    Skills you'll gain: Embeddings, AI Personalization, OpenAI API, Data Analysis, Generative AI, OpenAI, Data Manipulation, Prototyping, Data Visualization, Python Programming, Dimensionality Reduction

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create and schedule content for social media with Later

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    Logical Operations

    Effective Interpersonal Communication for Business

    Skills you'll gain: Interpersonal Communications, Business Communication, Verbal Communication Skills, Communication, Internal Communications, Communication Strategies, Corporate Communications, Social Skills, Collaboration, Conflict Management, Non-Verbal Communication, Active Listening, Relationship Building, Organizational Structure, Mediation, Customer Relationship Building, Contract Negotiation, Organizational Development, Negotiation, Vendor Management

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Conceptos y lenguaje de las organizaciones

    Skills you'll gain: Data Visualization, Data Presentation, Data Storytelling, Data Literacy, Business Analytics, Performance Measurement, Analytical Skills, Data Visualization Software, Accounting, Performance Appraisal, Business, Performance Management, Analytics, Business Strategy, Marketing, Strategic Communication, Organizational Strategy, General Accounting, Data Analysis, Strategic Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Visualize Data Using Power BI

    Skills you'll gain: Data Presentation, Dashboard Creation, Business Reporting, Business Intelligence Software, Data Analysis Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Measures of Variability

    Skills you'll gain: Descriptive Statistics, Probability & Statistics, Exploratory Data Analysis, Graphing, Variance Analysis, Statistical Visualization, Data Literacy, Statistical Analysis, Statistical Methods, Statistics, Data Analysis, Analytical Skills, Research

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Finding Data in Google Sheets

    Skills you'll gain: Google Sheets, Query Languages, Spreadsheet Software, Data Manipulation, Google Workspace, Data Transformation, Data Cleansing, Data Management, Data Analysis, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Sell Outcomes Not Features

    Skills you'll gain: Sales Presentation, B2B Sales, Sales Presentations, Selling Techniques, General Sales Practices, Sales, Value Propositions, Peer Review, Key Performance Indicators (KPIs), Presentations, Return On Investment, Decision Making, Business Priorities, Marketing, Microsoft PowerPoint, Marketing Communications, Business

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Building Realtime Pipelines in Cloud Data Fusion

    Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Google Cloud Platform, Data Integration, Data Transformation, Data Wrangling, Data Analysis, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze & Optimize Your AI Visibility KPIs

    Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Dashboard Creation, Power BI, Performance Analysis, Generative Engine Optimization (GEO), Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Content Performance Analysis, Digital Analysis, Analysis, Business Intelligence, Trend Analysis, Data Analysis, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel

    Skills you'll gain: Marketing, Marketing Strategies, Facebook, Web Analytics, Social Media Analytics, Marketing Analytics, Social Media Marketing, Data-Driven Marketing, Customer Insights, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Python: Logistic Regression & Supervised ML

    Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Model Deployment, Decision Tree Learning, Logistic Regression, Data Analysis, Scikit Learn (Machine Learning Library), Machine Learning, Data Preprocessing, Python Programming, Pandas (Python Package), Seaborn, NumPy, Data Visualization, Statistical Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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