Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Statistical Visualization, Storytelling, Design Elements And Principles, Data Analysis, Key Performance Indicators (KPIs), Health Informatics, Stakeholder Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Governance, Database Management, Database Systems, Databases, NoSQL, SQL, MongoDB, Relational Databases, Big Data, Graph Theory, Data Storage, Apache Hadoop, Data Manipulation
Build toward a degree
Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Database Design, Data Modeling, Database Management Systems, Metadata Management, Databases, Data Management, Relational Databases, Unified Modeling Language, Data Governance, Data Integrity, Data Quality, Object-Relational Mapping
Build toward a degree
Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Cloud Infrastructure, Data Management, Data Governance, Cloud Computing, Google Cloud Platform, Cloud Services, Cloud Technologies, Big Data, Cloud Storage, Data Analysis, Data Warehousing, Digital Transformation, Data Collection, Data Structures
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Splunk, Lightweight Directory Access Protocols, System Monitoring, Scripting, Dashboard, Business Intelligence, Scatter Plots, Pivot Tables And Charts, Servers, Data-Driven Decision-Making, Software Installation, Role-Based Access Control (RBAC), Data Pipelines, Authentications, Unstructured Data, Data Visualization Software, Data Visualization, Network Troubleshooting, Data Storage, Data Management
Beginner · Specialization · 3 - 6 Months

Association of International Certified Professional Accountants
Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Analytics, Financial Data, Business Analytics, Data Strategy, Project Design, Data Analysis, Business Intelligence, Project Implementation, Data Management, Unstructured Data
Beginner · Course · 1 - 4 Weeks

Automation Anywhere
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Process Design, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Business Intelligence, Workflow Management, Business Analytics, Process Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics
Beginner · Course · 1 - 4 Weeks