Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, Business Transformation, Product Improvement, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research
Beginner · Course · 1 - 3 Months

Institut Mines-Télécom
Skills you'll gain: General Data Protection Regulation (GDPR), Data Literacy, Data Modeling, Business Intelligence, Data Management, Data Governance, Digital Transformation, Data Visualization, Data-Driven Decision-Making, Information Management, Business Transformation, Competitive Intelligence, Data Analysis, Data Quality, Big Data, Business Strategy, Artificial Intelligence, Compliance Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, Content Performance Analysis, Account Management, Customer Communications Management, Target Audience, Customer Engagement, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Infographics, Diagram Design, Graphic Design, Graphic and Visual Design, Graphic and Visual Design Software, Multimedia, Collaborative Software, Developing Training Materials, Data Sharing, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Big Data, Analytics, Query Languages, Data Analysis, Data Mining, Data Manipulation, SQL, Data Management
Beginner · Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), Estimation, Risk Analysis, Statistical Methods, Statistical Software, Return On Investment, Statistical Analysis, Sample Size Determination, R (Software), Data Analysis, Business Risk Management, Probability & Statistics, Statistical Inference, Project Estimation, Business Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Metadata Management, Google Cloud Platform, Data Mining, Big Data, Data Management, Cloud API
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, ChatGPT, Self Service Technologies, Customer Service, Customer Support, Customer Communications Management, Personalized Service, Customer Engagement, AI Enablement, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, Artificial Intelligence, Customer Relationship Management, Automation, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: MongoDB, Data Transformation, Customer Analysis, Data Analysis, Back-End Web Development, Customer Data Management, Data Processing, NoSQL, Data Maintenance, Pandas (Python Package), Database Design, Data Validation, Financial Data, Data Import/Export, Database Management, Data Cleansing, Databases, Data Pipelines, Data Access, Query Languages
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

S.P. Jain Institute of Management and Research
Skills you'll gain: Employee Retention, Workplace inclusivity, Employee Engagement, Organizational Leadership, Talent Management, Leadership and Management, Human Resource Strategy, Workforce Development, Team Motivation, Leadership, Motivational Skills, Employee Onboarding, Diversity and Inclusion, Mentorship, Employee Surveys, Coaching, Performance Metric
Beginner · Course · 1 - 4 Weeks