• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Big Data Processing with Hadoop and Spark

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Data Pipelines, Distributed Computing, Big Data, Apache Hive, Data Processing, Data Storage, Scikit Learn (Machine Learning Library), Predictive Modeling, Scalability, Data Management, File Systems, Data Science, Data Transformation, Information Technology, Data Analysis

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Executive, Life Coach, Career, Or Business Coaching Success

    Skills you'll gain: LinkedIn, Coaching, Customer Acquisition Management, Productivity, Program Management, Web Presence, Revenue Management, Mentorship, Target Market, Professional Networking, Professional Development, Marketing Strategies, Branding, Business Strategy

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Become A Bestseller On Amazon As An Independent Author

    Skills you'll gain: Copywriting, Market Opportunities, Product Promotion, Promotional Strategies, Advertising, Search Engine Optimization, Online Advertising, Marketing, Podcasting, Content Creation, Keyword Research, Brand Awareness, Digital Publishing, Target Market, Brand Strategy, Branding

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Salesforce Agentforce: Introduction to Agentforce Platform

    Skills you'll gain: Prompt Patterns, Prompt Engineering Tools, Salesforce, AI Integrations, AI Orchestration, Agentic Workflows, Artificial Intelligence, Generative AI Agents, Agentic systems, Customer Relationship Management (CRM) Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Linear Regression & Supervised Learning in Python

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Regression Analysis, Model Training, Predictive Modeling, Supervised Learning, Statistical Modeling, Data Analysis, Correlation Analysis, Predictive Analytics, Applied Machine Learning, Machine Learning Methods, Statistical Analysis, Data Preprocessing, Verification And Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Données pour l'efficacité des politiques publiques

    Skills you'll gain: Data Visualization, Data Literacy, Data Ethics, Data Presentation, Policy Development, Policy Analysis, Public Policies, Data-Driven Decision-Making, Economics, Policy, and Social Studies, Data Analysis, Data Collection, Data Management, Data Sharing, Program Evaluation, Analytics, Quantitative Research, Data Quality, Research, Research Methodologies

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Dashboard Creation, Predictive Analytics, Dashboard, Brand Awareness, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Branding, Persona Development, Brand Management, Digital Brand Strategy, Trend Analysis, Market Data, Data-Driven Marketing, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Python Data Analysis

    Skills you'll gain: NumPy, Time Series Analysis and Forecasting, Scikit Learn (Machine Learning Library), Predictive Modeling, Pandas (Python Package), Matplotlib, Plot (Graphics), Data Analysis, Predictive Analytics, Data Visualization, Database Management, Applied Machine Learning, Databases, Text Mining, Data Manipulation, Data Science, Python Programming, Statistical Analysis, Data Wrangling, Big Data

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI CERTs

    Customer Experience in Telecommunication

    Skills you'll gain: AI Personalization, Personalized Service, Customer Analysis, Customer Engagement, Customer experience strategy (CX), Customer Insights, Driving engagement, Customer Service, Ethical Standards And Conduct, Customer Retention, Operational Efficiency, Predictive Modeling, Continuous Monitoring

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Product Insights: Analyze Engagement Metrics

    Skills you'll gain: Statistical Reporting, Web Analytics, Statistical Process Controls, Data Analysis, Statistical Analysis, Strategic Decision-Making, Analytics, Statistical Methods, Quality Monitoring, Business Metrics, Performance Metric, Anomaly Detection, Descriptive Analytics, Customer Engagement, Benchmarking

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Build a Product Flow Diagram

    Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Diagram Design, Product Improvement, Journey Mapping, Product Planning, Customer Analysis, Decision Intelligence, User Feedback, Customer experience improvement, Continuous Improvement Process, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment intégrer des applications sur Canva

    Skills you'll gain: Canva (Software), Design, Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Multimedia, Data Import/Export, Content Marketing, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

1…379380381…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok