• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Building and Optimizing AI Models

    Skills you'll gain: Model Optimization, Feature Engineering, Model Training, Applied Machine Learning, Machine Learning Methods, Fine-tuning, Machine Learning Algorithms, Deep Learning, Supervised Learning, Transfer Learning, Model Evaluation, Data Structures, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Algorithms, Machine Learning, Artificial Neural Networks, Convolutional Neural Networks, Unsupervised Learning, Network Architecture

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of the Arts London

    Fashion Values: Society

    Skills you'll gain: Social Justice, Design Thinking, Social Impact, Community Organizing, Sustainable Design, Diversity Awareness, Advocacy, Creative Thinking, Case Studies, Sustainable Development, Design, Systems Thinking, Ideation, Empathy, Corporate Sustainability, Sustainability Standards, Problem Solving, Research, Prototyping, Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design Concepts in Metro Rails

    Skills you'll gain: Structural Analysis, Building Codes, Structural Engineering, Civil Engineering, Engineering Analysis, Simulation and Simulation Software, Engineering Practices, Drafting and Engineering Design, Design Specifications, Engineering Design Process, Engineering Calculations, Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Apply AI & Machine Learning to Financial Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Statistical Machine Learning, Forecasting, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Financial Data, Predictive Modeling, Model Training, Generative AI, Risking, Time Series Analysis and Forecasting, Market Data, Regression Analysis, Data Preprocessing, Verification And Validation, Credit Risk

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Customer Analysis, Content Creation, Content Marketing, Persona Development, Content Strategy, Content Development and Management, Ideation, Driving engagement, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Data Visualization, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Strategic Marketing, Digital Analysis, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Customer Analysis, Performance Measurement, Target Market, Performance Analysis, Customer Insights, Market Analysis, Data Analysis, Journey Mapping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze & Apply Treasury and Forex Strategies

    Skills you'll gain: International Finance, Cost Benefit Analysis, Expense Management, Financial Analysis, Variance Analysis, Financial Trading, Excel Formulas, Cost Containment, Budgeting, Microsoft Excel, Financial Market, Strategic Decision-Making, Business, Decision Making, Transaction Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Decision Intelligence: Data to Strategic Insights

    Skills you'll gain: Classification And Regression Tree (CART), Dashboard Creation, Dashboard, Decision Intelligence, Descriptive Statistics, Root Cause Analysis, Data Analysis, Predictive Modeling, Advanced Analytics, Tableau Software, Scikit Learn (Machine Learning Library), Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Apache Spark, Keras (Neural Network Library), Retrieval-Augmented Generation, Reinforcement Learning, Apache Kafka, SQL

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Wetland Conservation Through a Human Lens

    Skills you'll gain: Stakeholder Engagement, Cultural Responsiveness, Community Outreach, Cultural Diversity, Diversity Awareness, Policy Analysis, Research, and Development, Policy Analysis, Social Sciences, Cultural Sensitivity, Environment and Resource Management, Land Management, Case Studies, Environmental Issue, Environmental Policy, Natural Resource Management, Water Resources, Driving engagement, Diversity Equity and Inclusion Initiatives, Environmental Resource Management, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Time, Change, and Decisions for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Time Series Analysis and Forecasting, Markov Model, Simulation and Simulation Software, Predictive Analytics, Customer Engagement, Bayesian Statistics, Customer Retention, Autoencoders

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Building Culture in a Scale Up

    Skills you'll gain: Diversity and Inclusion, Team Building, Culture Transformation, Governance, Corporate Strategy, Diversity Awareness, Employee Onboarding, Compliance Management, Go To Market Strategy, Governance Risk Management and Compliance, Human Resource Strategy, Entrepreneurship, Recruitment Strategies, Recruitment, Employee Retention, Leadership and Management, Business Leadership, Business Strategy

    Beginner · Course · 1 - 4 Weeks

1…378379380…442

In summary, here are 10 of our most popular market research courses

  • Building and Optimizing AI Models: Coursera
  • Fashion Values: Society: University of the Arts London
  • Design Concepts in Metro Rails: L&T EduTech
  • Apply AI & Machine Learning to Financial Forecasting: Board Infinity
  • Match Personas: Craft Engaging AI Content: Coursera
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik
  • Analyze & Apply Treasury and Forex Strategies: EDUCBA
  • AI-Powered Decision Intelligence: Data to Strategic Insights: Coursera
  • Wetland Conservation Through a Human Lens: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok